Senior Business Development Associate

Hyderabad, India.

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Hyderabad, India.

Position type

Full Time

Work Type

Hyderabad, India

Position Description

Deque, the leader in the digital accessibility compliance market, is expanding our Commercial Sales Initiating Team. We are looking for an experienced Outbound lead generation individual with a unique experience in the B2B industry ex. all FinServ, Education, Retail, and Managed Services industries. The ideal candidate will cultivate relationships with prospective clients to catalyze business development success. This individual will schedule meetings with clients to understand their needs. They will also work closely with sales and marketing teams to uncover new leads. They must build relationships and networks among the target segment.

This candidate should be a self-starter with a “GROWTH MINDSET” willing to learn and adapt to any situation. He/She should have a strong, can-do attitude in an agile environment. The ideal candidate will possess sales and technical expertise and engagement skills from a CXO level to technical and operations staff. The Lead Generating expert will be a solid analytical thinker who thrives in fast-paced, dynamic environments with good communication and presentation skills.

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Primary Responsibilities

  • Generate appointments using proactive outbound prospecting
  • Expert in outreach through cold calls, emails, LinkedIn, and other mediums to pitch the product/services and book appointments (generate leads)
  •  Well-versed with multi-tasking skills like active follow-ups, energetic and positive attitude, rejection handling abilities and a go-getter mindset
  • Work directly with sales and marketing to discover opportunities for leads
  • Demonstrate a strong understanding of our offering and also pitch them to the right person at the right time
  • Build a network and a strong relationship
  • Should be an active market researcher and understand the trends.
  • Should come up with plans/ideas strategically.
  • Research, track, maintain, and update leads
  • Make outgoing calls to develop new business
  • Contact prospects to qualify leads
  • Direct email to potential clients and prospects
  • Research and maintain lead generation database
  • Conduct customer research
  • Conduct client or market surveys to obtain information about potential leads


  • Excellent English communication (verbal and written)
  • Experience with cold calling
  • Experience with research and maintaining databases
  • Proficient in MS Office including Word, Excel, and Outlook
  • Experience in using CRM (Salesforce, Engagebay, etc)
  • Strong project and time management skills
  • Experience working in B2B Industry
  • Bachelor’s/Master’s degree or equivalent experience
  • 5+ years of experience in a related role in the B2B industry

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With 875,000+ extensions installed and 6,000+ audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Deque employees smiling with their hands raised in the air at a big group event outdoors Screenshot of many Deque employees smiling in a Zoom together A Deque employee getting axe throwing lessons

Career Fulfillment

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic.

Deque’s core values are central to our culture of customer satisfaction. Do you share them?

Innovation with results that matter
Deliver what you promise
Can-do attitude
Open, direct & respectful communications
We care deeply
We practice humility

How to Apply

Thank you for your interest in joining our exciting company! Submit your application anytime.

If you’re looking to stand out, include a cover letter explaining your interest in joining Deque and how you align with our Core Values. We also recommend including any key attributes that differentiate you as a candidate.

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required.

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Let’s broaden your customer base and make practicing accessibility easy at the same time.”

Preety Kumar CEO, Deque Systems