Response to Wall Street Journal Article: Disabled Sue Over Shopping

online shoppingYesterday, the Wall Street Journal posted an article about the increasing number of suits filed over website accessibility. It mentioned suits against retailers such as Target, Netflix, Travelocity, and Bank of America to name a few, illustrating that litigation efforts span the gamut of customer-focused websites.

While the article made a lot of points, we want to highlight the four listed below –

  • While most courts have ruled that websites are not covered by the ADA, that may soon change. The U.S. Department of Justice plans to issue new regulations on website accessibility later this year.
  • Disability advocates posit that if the Internet was around when the ADA was created, accessibility would already be included in the Act.
  • Lawyers representing companies being sued argue that expanding the ADA would lead to frivolous lawsuits and a considerable financial burden to the company in order to keep up with changing technologies.
  • Navigating a website that is not accessible while disabled is an unnecessary challenge.

So as a business, what should you take away from this?

Yes, you should be thinking about web accessibility. Take a proactive approach – don’t wait to be sued to take action!

No, web accessibility does not have to be a “considerable financial burden.” Not only that, it doesn’t have to start with a complete overhaul of your site code. Deque has recently announced the release of our new product, Amaze. If you want to make changes to your site now, in order to avoid possible litigation and keep your customers happy, Amaze creates overlays that can make a site accessible in half the time and less expensively than other methods!

And of course, don’t forget your customers. While it may not be a law (YET), it is in the best interests of not only your business, but also your customers to make sure that everyone has access to your website.

As Daniel Goldstein said, this is like eating your spinach. But remember what spinach did for Popeye!

If you would like to learn more about digital accessibility, download our infographic!

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