To wrap up our series on accessible marketing, we look to our marketing and design partners at The Whole Brain Group. In this post, they review accessible marketing and share their tips for using accessibility in your digital marketing plans.
Follow #a11ymktg on Twitter to keep up with the content posted during the series.
Accessible Digital Marketing
by The Whole Brain Group
For the past three weeks, the staff of The Whole Brain Group have been sharing helpful information about accessible marketing and why it’s important for any company to include it in their overall marketing content strategy. The goal of any marketing team is to spread your company’s message to the widest audience possible.
Unfortunately, many companies miss out communicating to a significant part of their customer base – people living with a disability. This is most likely due to a lack of awareness of what they need to do to market to them.
Our Accessible Marketing Series tackled the notion of making your marketing accessible from many angles. In its rawest form, incorporating accessibility in your marketing strategy will remove the barriers from your online digital marketing content, as well as being the right thing to do.
Introduction to Accessibility (What it is and why it’s important to businesses)
Three Reasons for Accessible Marketing (Why your business should look into making sure your marketing is accessible)
Free downloadable content including an infographic celebrating the ADA Anniversary
As you can see from the list above, while we’ve touched on accessible marketing from several angles, we’ve only begun to scratch the surface. Is there something you’d be interested in learning more about when it comes to Accessible Marketing? If so, please leave a comment below.