Department
Marketing
Location
Remote; Based anywhere in the U.S.
Position type
Full Time
Work Type
Full Remote
Position Description
We are looking for a Product Marketing Manager who will embrace our mission and drive results. The team structure is flat and collaborative. You will report to the Head of Product Marketing, but work closely with our product management counterparts, services experts, sales, solution engineers, and the demand generation team.
Apply NowPrimary Responsibilities
- Partner with product management and the services team to become an expert on all user and business (decision-maker) personas for Deque products, training, and services.
- Launches: Support the project management of launches, messaging development, content creation.
- Content development: Support the marketing and sales teams by planning campaigns and developing content assets such as ebooks, blogs, whitepapers, web content, and webinars for the complete buyer journey.
- Competitive Marketing: Develop processes and content to understand and monitor the competitive landscape, informing product and sales teams.
- Win/Loss Analysis: Partner with the sales team to understand why we win or lose deals, turning those insights into improvements for our Go-To-Market (GTM) activities.
- Channel/Partner Marketing: Develop content for the field and sales to enrich our partner marketing materials. This may include custom battlecards, solution collateral, and other assets to assist in partner sales.
- Sales Enablement: Work collaboratively with sales, our accessibility experts, and strategic consultants to develop competitive battlecards, solution collateral, use cases, customer studies, and TCO/ROI assets to assist sales in progressing deals.
Requirements
- 4-7 years of product & technical marketing experience.
- Strong copywriting skills (please attach a work sample such as a blog or attributed article)
- Solid track record of delivering demos, webinars, videos, technical collateral, benchmark documents, and ROI/value-oriented assessments.
- Startup experience: Demonstrated curiosity, eagerness to learn, and the ability to adapt quickly to change and recover from setbacks.
- Ideal: Background in web development or SDLC tools/platforms, and professional services marketing.
- Channel / partner marketing experience.
About Deque
Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.
We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With 875,000+ extensions installed and 8,000+ audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.
Career Fulfillment
People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic.
Deque’s core values are central to our culture of customer satisfaction. Do you share them?
How to Apply
Thank you for your interest in joining our exciting company! Submit your application anytime.
If you’re looking to stand out, include a cover letter explaining your interest in joining Deque and how you align with our Core Values. We also recommend including any key attributes that differentiate you as a candidate.
Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required.
Apply Now“Let’s broaden your customer base and make practicing accessibility easy at the same time.”
— Preety Kumar CEO, Deque Systems