Head of Demand Generation

We are seeking a data-driven, strategic, creative, and execution-focused Head of Demand Generation. The successful candidate will have an obsessive focus on delivering business value and will approach problems with “first principles” thinking while having the ability to execute (not just strategize). Experience working in a fast-paced, high-growth, mission-driven, B2B SaaS organization is required. 

You will own every part of the revenue-generating machine, programs, campaigns, tools, and reporting. Your North Star is Sales Qualified Leads (SQLs) and pipeline generation. 

You will build, run, and continuously optimize a scalable engine – an operating system – of demand generation through SEO, Account and Customer-Based Marketing, nurture programs, events, partner marketing, and paid advertising. You will orchestrate our global demand generation programs, collaborating with team members in Europe and India. Key to success in this role is the ability to experiment, analyze, optimize, and report. 

You will partner with Product Marketing on messaging and Brand & Content Marketing on converting the immense brand awareness Deque has into action. You will align with Sales and Revenue Operations to improve the buyer’s journey, have a complete understanding of the pipeline, and accelerate conversion velocity.

• Achieve and report on weekly SQL north star metric while staying on budget.
• For each campaign, provide a clear understanding of the idea, the objective, and the budget, report on performance, pipeline attributions, and the ROI.
• Manage and optimize the results of external paid media agencies and other partners.
• Lead marketing automation strategy and execution within Hubspot and Salesforce
• Negotiate with other managers to ensure that campaigns get the necessary resources in a timely manner.
• Monitor that leads are being handled by sales as expected, resolve issues directly with Sales or escalate issues if necessary.
• Dotted line management of the global demand generation team members.
• Hire, retain, and manage the performance of the specialists on your team.

• 5+ years of experience leading and managing demand generation functions and teams in B2B SaaS marketing, and 10+ years in marketing.
• Proven experience in driving high-velocity demand generation programs that convert to revenue.
• Strategic thinker who is not afraid to roll up their sleeves and execute.
• Deep data analysis experience with a strong understanding of multiple data sources (HubSpot, Salesforce, Google Analytics, ZoomInfo, etc.) and the ability to turn insights into effective campaign automation, audience segmentation, and reporting.
• Experience operating in a global environment with multiple buyer personas, journeys, and products.
• Experience managing data-driven funnel analysis, attribution modeling, and optimization capabilities.
• Experience running rapid experiments to test landing pages, CTAs, and ad targeting to maximize pipeline.
• Excellent written and verbal communication skills.