Someone working at their desk on accessibility alongside the text "Making Wave in India 2023: Why Accessibility Deserves a Spot on Tech Giant's Radar".

Making Waves in India 2023: Why Accessibility Deserves a Spot on Tech Giants’ Radar

India has a new rising economy that is catching everybody’s attention with its development, innovation, and growth. But we won’t be talking about what’s out there on the internet. We will be diving deep into a topic that’s making waves and deserves a prime spot on the radar of tech giants – Web Accessibility. Now, you might be thinking of terms like WCAG compliance and accessibility standards, and why is it such a big deal? Let’s break it down into simple words so everyone can join the conversation.

With a growing surge of technology and innovation, India is emerging as a hub of endless possibilities. As a growing tech-savvy population and seeing a surge in digital solutions, it is no doubt to say that India is in its digital era. But, amidst this tech-savvy chaos, there’s an often overlooked aspect that needs everyone’s attention – Accessibility.

Why Accessibility Matters: A Global Perspective

Implementing web accessibility ensures that everyone can use and get value from digital content regardless of their abilities and disabilities.

As per the insights from the World Health Organization (WHO), over 1 billion people, which is about 16% of the world’s population, have different disabilities. It’s not just about one group; it’s people of all ages and backgrounds who have trouble moving, seeing, hearing, etc.

Over 1 billion people, which is about 16% of the world's population, have different disabilities. Source: World Health Organization

Isn’t it unfair to exclude these many people from using digital content because we haven’t made our digital sites accessible?

When websites, apps, and digital content are not fulfilling their needs, we exclude these many people from using services and products meant to serve everyone. So, focusing on implementing web accessibility standards such as WCAG guidelines is like opening doors for everyone. Web accessibility makes sure that everyone, including people with disabilities, can access the full power of the digital web.

In this blog, we will explore the role of accessibility in the work of major tech companies in India. We will cover how these companies can have a meaningful impact by prioritizing accessibility and how they can lead the charge in creating technology that is not only better but user-friendly and accessible to everyone. Whether you are a tech enthusiast, someone who cares about meeting the needs of diverse groups, or curious about the future of tech, this blog is for you.

Come along with us as we delve into why accessibility is a significant focus in 2023. It’s a tale of empowering people, fostering innovation, and shaping a digital world where everyone can thrive.

Accessibility Challenges in India

As India embraces Digital India’s mission and digital tech, welcoming a whopping 692 million digital enthusiasts, prioritizing accessibility becomes more evident.

Think this way: When government websites in India are not easy to use for people with visual impairments, it is more than just an accessibility problem. It is a roadblock preventing them from participating in civic life. Likewise, the lack of sign language interpretation in video content poses a big challenge for the deaf and hard of hearing, restricting their access to essential information. These issues hit millions of our fellow Indians hard, pushing them to the sidelines in our digital revolution.

Tech companies in India face their own set of challenges when it comes to making their products accessible. They have the responsibility of creating digital stuff—be it websites, apps, or devices—that meets the varied needs of all users, including those with disabilities.

But here’s the truth we can’t ignore: Sometimes, the laws meant to promote accessibility lack proper enforcement. This, sadly, results in companies neglecting the crucial need to make their products and services accessible to people with disabilities. When tech companies overlook accessibility, they leave out a big part of our society.

The Legal Framework: Accessibility Laws in India

In India, some important rules and regulations support the idea of accessibility, aiming for an inclusive society. Two key laws stand out in making this happen:

The Indian flag an a legal document

The Rights of Persons with Disabilities Act, 2016:

This law is about making sure everyone can use public spaces, transportation, and digital resources, regardless of their abilities. It puts a spotlight on following accessibility standards and guidelines.

For example, it says buildings like government offices and schools should have ramps. This simple addition helps people with mobility challenges move around without any hassle.

The Information Technology Act, 2000:

This law deals with the digital world. It’s all about making sure that websites and apps are designed to be user-friendly for people with disabilities.

For instance, it insists that websites include descriptive text for images. This way, screen readers can help visually impaired individuals understand the content.

These laws are like building blocks, shaping a more inclusive and fair society in India where everyone has equal access to resources.

2023 Law Changes:

In 2023, some important changes were introduced, and new rules in India were implemented to boost accessibility. This shows the commitment to keeping up with the latest technologies and global standards. These changes are a big deal when it comes to including people with disabilities:

2023 Amendment to the Rights of Persons with Disabilities Act:

In 2023, we made a crucial update to the Rights of Persons with Disabilities Act. This change is all about making things more accessible by including more public places and online stuff. It’s like a response to the ever-changing world of new technologies, setting up new rules to make sure everyone follows them.

One major part of this update is that websites must follow specific content guidelines. This means making websites so that everyone, including people with disabilities, can use and understand what’s online. It’s a big move to make digital content more user-friendly for everyone.

Digital Accessibility Guidelines:

Starting in 2023, these guidelines give clear directions on how websites and mobile apps should be made so that everyone can use them. They set specific standards to make things inclusive.

For example, one important point is to have video captions. This helps people who are deaf or hard of hearing understand what’s happening in the videos. It’s all about making the digital world more accessible for everyone.

In 2023, the amendments to these laws became of great significance. They show India is committed to staying up-to-date with new technologies and global accessibility standards. But most importantly, they make life simpler for people with disabilities by making sure they can get to public places and use digital stuff. It’s a big step toward making our society more fair and inclusive.

Tech Giant’s Responsibility

Leading tech companies have a huge responsibility to make the digital world welcoming for everyone, regardless of their abilities. It’s not just a choice for them; it’s a significant obligation, and there are plenty of good reasons why.

Design for Everyone:

Tech giants should be at the forefront of creating websites, apps, and devices that work for everyone, including those with disabilities. Making sure their digital stuff can be easily used with screen reader software is a game-changer. It lets people with visual impairments access information and services on their own terms.


It’s super important to thoroughly test products to make sure they work for people with different abilities. This means checking if apps are easy for those relying on voice commands because of physical limitations. Tech companies need to make sure their products are inclusive and don’t leave anyone out.


When tech companies teach their employees about the needs of people with disabilities, it boosts their ability to create products that everyone can use and provides better support. This not only makes things more accessible but also creates a culture of empathy and innovation.

Listening to Feedback:

What users say, especially those with disabilities, is super important. Tech giants should really pay attention to their customers and make changes based on what they say. For example, adding subtitles to videos because of feedback from users with hearing impairments shows they’re serious about being inclusive.

Legal Compliance:

Following the rules and standards set by governments on accessibility isn’t just a checkbox—it’s a crucial step in making sure products meet the necessary criteria. This helps everyone get equal access and reminds tech giants of their responsibility to uphold societal values.

For instance, when Apple introduced VoiceOver, a screen reader, on iPhones, it opened up smartphones for people with visual impairments. This shows how tech giants can make a real difference by making their products more accessible and positively impacting people’s lives.

To sum it up, tech giants have a huge role in making technology available to everyone. Their dedication to accessibility is not just for making money; it’s about creating a digital world that includes everyone. It’s a shared responsibility to build a digital space that’s fair, easy to use, and welcoming to everyone.

The bottom line:

In conclusion, implementing accessibility is the key to creating a fair and equal environment for everyone. In 2023, India’s data and use policy, along with the Accessibility (A11Y) standards of care, highlight how important accessibility is. It’s not just about following rules; it’s a deep commitment to building a world where no one feels left out.

To fully embrace accessibility and bring about positive change, it is crucial to integrate digital accessibility practices into your organization. This is a big step toward creating a world that includes and values everyone’s needs and abilities. It’s not just a choice; it’s a crucial move toward a fair digital space that works for everyone.

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About Abin Choudhury

Abin is the VP of Operations at Deque Systems (APAC). He has completed his CFO program from IIM, Calcutta, and his MBA (Marketing) from MIT, Pune. Abin has over 18+ years of experience in Consultative Sales, Marketing, Business Development, and IT Operations, being a startup founder with solid entrepreneurial expertise to foster revenue growth, scale teams, and nurture organizational culture.

Abin believes in a journey of continuous learning, intellectual curiosity, strong customer empathy, consultative selling, and ongoing professional relationships. He defines turnaround strategies to drive significant revenue growth, building a strong sales team with corporate vision and operational integrity. His expertise lies in leading sales development efforts, servant leadership, active strategies, and improvement initiatives to achieve defined goals and setting up the go-to-market plan. Through his experience, he is adept at overseeing various operational and fiscal responsibilities to ensure optimal business performance and significant revenue enhancements.

In addition, he enjoys traveling (Driving by road for hours), writing blogs, exploring spiritual concepts, thinking of new ideas, learning about various entrepreneurs’ success stories, and constantly thinking about the subsequent ideas to solve more real-world problems.
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