Trust is the true measure of inclusion. Change my mind.
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In our industry, we place a significant focus on an organization’s ability to meet established accessibility standards, and for good reason. We need these objectively testable criteria to measure a baseline for access. But we all know that to create engaging and meaningful digital experiences, we need to do more than just the bare minimum. How does your organization demonstrate inclusion? Do your users feel safe, acknowledged, and understood? Do your customers feel confident in your ability to deliver accessible content? Can they rely on you in a moment of crisis? Do you really know what they need?
In this session, you’ll learn why trust is the best way for your organization to measure inclusion. We will focus on 4 key areas in your accessibility program management and DevOps work that will help you create more equitable and personal digital experiences for your users. These techniques will not only help you meet your baseline for access, but they will build loyalty and trust that goes beyond WCAG and user testing.
