Advocating for Change

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Everyone has something they want to change. Digital accessibility requires a lot of transformation and change – no matter where you are in your journey. From getting initial buy-in, to getting more resources for tools, or even making policy changes: change is inevitable for accessibility to be successful.

But change is hard. As advocates, you can push and push, but often nothing happens. Could there be a better way?

This talk introduces a revolutionary approach to change. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action. Discover the five hidden factors that impede change, and how by mitigating them, you can change anything.