Today, we do almost everything online, whether it’s checking our bank accounts, filling out healthcare forms, or using government services. But for millions of people with disabilities, these digital tools don’t always work the way they should.

To help fix this, the Australian Human Rights Commission has shared new guidelines that specify how websites, apps, and other digital services can be made easier for everyone to use—including people with disabilities.

These new rules aren’t just about following the law. They’re about helping organizations reach more people, give users a better experience, and show they care about inclusion.

If you run a business or service in Australia, these updates apply to you. In this blog, we’ll walk you through what’s new and why it matters. We’ll demonstrate how digital accessibility can help your business and provide guidance on how to start aligning with the new guidelines.

What’s new, and why it matters

The new guidelines provide a broader and more comprehensive explanation of what digital services are covered. They also address many new technologies and services that have emerged since the guidelines were first drafted. Finally, the guidelines strongly recommend that businesses align with WCAG 2.2.

Expanding the definition of “digital services”

Previously, it wasn’t always clear which digital tools had to be accessible under the Disability Discrimination Act (DDA). While many services were interpreted as being covered, the new guidelines now clearly list the digital services that need to meet accessibility standards, removing any potential confusion. These include:

  • Websites
  • Mobile apps
  • Online forms
  • Digital kiosks
  • ATMs and self-checkouts
  • PDFs and online documents
  • Videos, emails, and even social media posts

Why this matters:

This update helps organizations clearly understand their obligations. They can plan accordingly and factor digital accessibility into that planning. By building accessibly from the start, they save money and time. The result is fewer barriers for people with disabilities and better digital experiences for everyone.

Covering new technologies and experiences

The updated guidelines specifically refer to newer tools like chatbots, voice assistants, and facial recognition, making clear that digital accessibility is the expectation here as well.

Why this matters:

Including these newer products and services sends a signal that digital accessibility must keep pace with technological innovation.

Aligning with global standards

The new guidelines strongly recommend that organizations align with WCAG 2.2, Level AA.

WCAG is based on four key principles that are often referred to by the acronym POUR:

  • Perceivable: Can people see, hear, or otherwise experience the content?
  • Operable: Can people navigate and use it, no matter how they interact?
  • Understandable: Is the content clear and easy to follow?
  • Robust: Does the experience work across different devices and assistive technologies?

The new guidelines also refer to Europe’s EN 301 549 standard, which demonstrates that Australia is aiming to stay in sync with global accessibility standards.

Why this matters:

Following WCAG 2.2 helps organizations do more than just check a box. It’s about creating digital spaces that everyone can use. It also makes it easier for international teams to stay consistent and compliant across regions.

Why is this good for business?

Prioritizing accessibility isn’t just the right thing to do—it’s a competitive advantage.

Accessible digital experiences help organizations:

  • Reach more users: Nearly 1 in 5 Australians live with a disability (ABS, 2022), representing a significant market segment.
  • Improve SEO performance: Features like alt text, semantic HTML, and logical structure improve search rankings and discoverability.
  • Boost customer satisfaction: Accessible design often leads to clearer navigation, better mobile responsiveness, and a smoother user journey for everyone.
  • Reduce legal risk: As the AHRC sharpens its expectations, aligning with the new guidelines helps future-proof your business against potential complaints or legal challenges.

Accessible websites have been shown to load faster, rank better on search engines, and reduce bounce rates.

Practical steps to start aligning with the new guidelines

Here are four practical steps you can start taking today:

1. Run an accessibility audit

What to do:
Check your website, apps, forms, and other digital content for issues that could stop someone from using them—like missing form labels, poor color contrast, or tricky navigation.

How to do it:
Use free or paid tools like axe DevTools to scan your digital content. These tools highlight common digital accessibility issues, explain what’s wrong, and offer remediation guidance to clean up your code. Once you’ve found the issues, prioritize fixing the ones that are most critical and that create major barriers for individuals with disabilities. These might include issues such as keyboard traps or missing alt text. If you’re not sure how to fix them, you can bring in an accessibility specialist or reach out to vendors who specialize in accessibility testing and remediation.

2. Make your content work for assistive technology

What to do:
Update documents, images, videos, and social media posts so they’re usable by people who rely on screen readers, captions, or voice commands.

How to do it:
Steps like these help make content perceivable and usable for everyone:

  • Add alt text to all images—describe what’s in the image and why it matters.
  • For PDFs, use proper heading and tag structure so that screen readers can properly navigate them. Tools like Adobe Acrobat Pro can help.
  • For videos, add accurate captions and transcripts. Tools like YouTube or Descript make this easier.
  • When posting to social media, use plain language, PascalCase for hashtags (#ThisIsAnExample), and write image descriptions in the post. If the platform provides an option to add alt text, please do so.

3. Build accessibility into design from the start

What to do:
Shift left” means thinking about accessibility early and throughout the development process. Catching and fixing accessibility issues when you’re planning and designing is much more efficient and effective than trying to implement fixes after development is done.

How to do it:
Steps like the following can help you make digital accessibility a regular part of your workflow:

  • Start by adding accessibility checks to your design and development process, just like you would for performance or security.
  • Use accessible design patterns such as large touch targets, good color contrast, and easy-to-read fonts.
  • Include people with disabilities in your user research and testing. This could mean working with accessibility consultants, partnering with local disability organizations, or using remote usability testing platforms that include diverse participants.
  • Make sure your team knows what accessibility looks like across different experiences, whether it’s a website, app, kiosk, or chatbot.

4. Train your teams

What to do:
Accessibility is a team effort. Everyone needs to understand how it fits into their role.

How to do it:
Even if you’re not an expert yet, you can implement digital accessibility training and support your teams with steps like these:

  • Start with awareness training for everyone involved—designers, developers, marketers, content writers, and leadership.
  • Use beginner-friendly resources like Deque University, free WCAG explainers, or short courses on platforms like LinkedIn Learning or Coursera.
  • Identify one or two team members to go deeper and build internal expertise—they can become your accessibility champions.
  • Make accessibility part of your onboarding, procurement processes, and project checklists.

If training feels out of reach, consider bringing in a partner to help build your team’s knowledge over time.

Making accessibility part of your digital strategy

At Deque, we help teams bake accessibility into every stage of the digital lifecycle—from planning and design to development, testing, and content updates. We combine expert guidance, practical tools, and expert training to help you build inclusive digital experiences in a way that’s scalable, sustainable, and human-centered.

We can assess your current digital products, show how they measure against the latest requirements, and help you prioritize what matters most, based on real user impact and business goals.

Schedule a free strategic accessibility consultation today.

Abin Choudhury

Abin Choudhury

Abin is the Vice President Sales, APAC at Deque Systems. He has completed his CFO program from IIM, Calcutta, and his MBA (Marketing) from MIT, Pune. Abin has over 18+ years of experience in Consultative Sales, Marketing, Business Development, and IT Operations, being a startup founder with solid entrepreneurial expertise to foster revenue growth, scale teams, and nurture organizational culture. Abin believes in a journey of continuous learning, intellectual curiosity, strong customer empathy, consultative selling, and ongoing professional relationships. He defines turnaround strategies to drive significant revenue growth, building a strong sales team with corporate vision and operational integrity. His expertise lies in leading sales development efforts, servant leadership, active strategies, and improvement initiatives to achieve defined goals and setting up the go-to-market plan. Through his experience, he is adept at overseeing various operational and fiscal responsibilities to ensure optimal business performance and significant revenue enhancements. In addition, he enjoys traveling (Driving by road for hours), writing blogs, exploring spiritual concepts, thinking of new ideas, learning about various entrepreneurs’ success stories, and constantly thinking about the subsequent ideas to solve more real-world problems.

Could a more accessible web finally be on the horizon?

As we mark the 14th anniversary of Global Accessibility Awareness Day (GAAD), the digital world still has a long way to go. Despite years of effort and growing awareness, an estimated 96% of the internet remains inaccessible. But with advancements in AI and a renewed focus on reducing barriers for developers and accessibility teams, real progress may finally be within reach.

“One of the biggest challenges slowing accessibility progress is the disconnect between teams and tools. Developers waste valuable time jumping between systems and digging through backlogs instead of building accessible solutions from the start. At the same time, accessibility leaders struggle with limited resources and lack the insights they need to guide their organizations effectively. Until we solve these challenges, true digital equality will remain out of reach.” — Jennison Asuncion, Co-Founder of Global Accessibility Awareness Day & the GAAD Foundation

That’s about to change. Today, we’re introducing a breakthrough that advances Deque’s mission of digital equality—bringing accessibility expertise directly into the tools content creators and developers use every day.

Introducing the axe MCP Server 

It all starts with a new technology that’s surging in popularity—Model Context Protocol (MCP). Originally created by Anthropic, MCP is a universal protocol that connects systems and applications to AI agents. Analysts predict that by 2027, 65% of enterprise automation will run through MCP

The axe MCP Server will connect all of the accessibility expertise of the axe Platform with AI agents across the software development lifecycle. Imagine asking your IDE to make your component accessible—and then reliable fixes automatically appear, ready to apply. That’s what the axe MCP Server makes possible.

The first integration brings our accessibility expertise into IDEs like GitHub Copilot in Visual Studio Code, Windsurf, and Cursor—enabling developers to pinpoint issues in the codebase, analyze code changes alongside accessibility results, apply suggested fixes directly in the IDE, and track trends across scans and reports. 

This technology helps teams scale accessibility across the board by empowering developers to work more efficiently and effectively. With more accurate results and broader coverage, developers can identify root causes and apply suggested code changes directly within their IDE—fixing more issues, faster. The axe MCP Server reduces friction by eliminating the need to switch between tools, allowing developers to stay focused and in flow. By embedding testing and guidance directly into the development environment, it enables developers of all experience levels to build accessible code from the start.

Speed. Accuracy. Accessibility from the start. And this is just the beginning.

How it works 

For a developer, the experience couldn’t be more straightforward: Analysis, identification, remediation. It’s all right within the IDE, with accessible code fixes that can be applied with a single click. But behind the scenes, a lot is happening to make this possible:

  1. Give your AI agent (e.g., Copilot or Cursor) a digital accessibility task (e.g., “Make this code accessible”).
  2. The axe MCP Server will call the axe Platform to analyze your application and code, understand the accessibility task, and create a prompt on how to best resolve any issues. 
  3. The AI agent will use that information to suggest a code change in your IDE.
  4. You can then accept, reject, or change the suggestion with just one click.

Combined into a single experience, you get the speed and scale that only AI and automation can offer, with a human-centric approach that keeps devs directly in the loop. The result is fast, efficient, and accurate digital accessibility solutions, with clean, accessible code applied directly to the code base.  

Next steps 

“For years, we’ve talked about the promise of ‘shifting left’—finding and fixing accessibility issues earlier in the process. With technologies like this, that promise has the opportunity to become a full reality. That’s when real change happens.” — Jennison Asuncion, Co-Founder of Global Accessibility Awareness Day & the GAAD Foundation

To explore how you can use Deque’s suite of tools to shift testing earlier and empower teams of all sizes to seamlessly integrate accessibility into development workflows, request a demo today.

Deque Systems

Deque Systems

Deque is the global leader in digital accessibility, helping the world’s top enterprises build inclusive products, services, and experiences and achieve lasting compliance. Recognized by leading industry analysts for its AI-powered tools, comprehensive services, and developer-trusted solutions, Deque delivers the industry’s most complete accessibility offering. The Axe platform, anchored by Axe-core, has more than 3 billion downloads and 875,000 installed extensions, making it the global standard for accessibility testing. As a pioneer of people-first accessibility, Deque applies a human-in-the-loop approach that blends expert insight with AI innovation to advance its mission of digital equality for all.

As a developer, you want to build fast, modern, progressive web applications (PWAs) that reach as many users as possible. That’s the goal—and it’s a good one. But if accessibility isn’t part of that process, you could be unintentionally leaving people behind. Accessibility (a11y) is essential to creating inclusive experiences and is a hallmark of thoughtful, user-centered development. In most cases, it’s also a legal requirement.

Let’s talk about how to build apps that are both fast and accessible—because you shouldn’t have to choose.

In this post, I’ll show you how combining the intelligent defaults from a framework like Next.js with specialized tools like Deque’s axe DevTools enables you to create a tech stack that not only sets you up for success—but also helps you prove that your application works for everyone.

I’m choosing to focus on Next.js because of how it encourages accessible development by default. From semantic HTML to ARIA roles, it’s clear accessibility wasn’t an afterthought—it’s built into the framework. And because accessibility isn’t just about clean markup (it’s about real-world usability), we’ll go beyond the basics that a framework like Next.js provides to explore how integrating axe DevTools makes it possible to validate and prove your app is truly accessible—in practice.

Why build accessibly in the first place?

Before we dive deeper into frameworks and tools, let’s ground ourselves in why accessibility matters:

  • Accessibility is essential to good UX. It ensures that your app works for everyone—including users with disabilities.
  • It’s about function, not just form. That means your app should be navigable by keyboard, readable by screen readers, and free of blockers like broken flows or unclear interactions.
  • It’s also the law. Depending on your industry or region, you may be required to meet accessibility standards and laws like WCAG, the ADA, or the European Accessibility Act. Inaccessible sites can (and do) lead to legal action.

But compliance isn’t the end goal. Building accessibly leads to better structure, improved performance, and more thoughtful user experiences. Semantic HTML, readable content, and smooth keyboard navigation benefit everyone—not just people using assistive technology.

Frameworks like Next.js help you start strong, but tools like axe DevTools help you validate that your app is truly accessible in practice. Because best practices are only the beginning—true accessibility requires testing, iteration, and visibility into how your app performs for real users.

Challenges developers face

Understanding that you need to build accessibly is one thing—knowing where to start is another. If you’re new to accessibility, the learning curve can feel steep. WCAG can be dense, and assistive technologies like screen readers may be unfamiliar. And when you’re trying to ship fast, accessibility can feel like yet another thing to tack on before a deadline.

But the earlier you build a11y into your workflow, the easier it is to manage—and the less it costs to fix.

That’s why frameworks like Next.js are so helpful: they surface accessibility issues as you code, reminding you when something needs attention. And with tools like the axe DevTools Browser Extension, you can run automated tests and follow guided workflows to identify and fix real accessibility barriers—early, and with confidence.

Want to check it out in action? Request a demo of axe DevTools Browser Extension today!

Four ways Next.js framework assists in accessible development

Next.js includes several built-in features that make it easier to create accessible applications—without adding complexity to your workflow. In this section, we’ll look at four practical ways the framework helps you build for everyone:

  • Routing and announcements: Built-in support for screen reader announcements during page transitions improves navigation for assistive technology users.
  • Head management: The next/head component lets you dynamically manage page titles and metadata, improving accessibility and SEO.
  • Component accessibility: The component supports keyboard and screen reader interactions out of the box and boosts performance.
  • Linting: Integrated accessibility linting flags issues like missing alt text and invalid markup early—so you can catch and fix problems before launch.

Let’s get started.

Routing and announcements

On the topic of screen readers and HTML markup, Next.js does an excellent job of announcing page changes during server-side rendering—and it carries that same accessibility consideration into client-side transitions. Screen readers and other assistive technology announce the page’s title each time a new page loads so users understand that the state of the webpage has changed.

Next.js includes a built-in route announcer that works by default, looking first at the document.title, then the page’s <h1> element, and finally, the URL path to determine what should be announced. Because of this hierarchy, each page must have a well-structured and descriptive title and heading. This feature is also fully supported when using the next/link component, which handles client-side navigation seamlessly. Routing in vanilla React can be clunky and unintuitive, but Next.js handles it well. That alone is a huge improvement on accessibility.

Head management

The <head> tag plays a critical role in both a11y and search engine optimization (SEO). It provides essential context for search engines and ATs, helping them understand a page’s purpose and content. Next.js makes managing this simpler with a built-in next/head component.

You can import it into any page and dynamically set things like the page <title>, meta descriptions, and more—keeping your app accessible and well-structured:

import Head from 'next/head';

export default function BlogPost({ title, description }) {
  return (
    <>
      <Head>
        <title>{title} | My Blog</title>
        <meta name="description" content={description} />
        <meta property="og:title" content={title} />
      </Head>
      <main>
        <h1>{title}</h1>
        <p>{description}</p>
        {/* blog content here */}
      </main>
    </>
  );
}

Another benefit of using next/head is that it automatically clears out previous head content when navigating between pages. This ensures your metadata is accurate per page and doesn’t carry over information from other routes. Whether you’re optimizing for screen readers or search engines, this kind of precision matters.

<Link> component accessibility

The Next.js component is more than a convenience for routing. Behind the scenes, it prefetches the destination page’s code (via the href) and data in the background, so the response is significantly faster when a user clicks or navigates via the keyboard. This kind of speed is more than a UX upgrade—it makes a tangible difference for users who may be on a slower network or those who use older devices.

From an accessibility standpoint, the component supports keyboard navigation out of the box. It can receive focus and be triggered by Enter or Space, and it works seamlessly with screen readers. Each is also fully compatible with tabIndex, making it easier to manage keyboard focus in custom layouts or navigation menus.

If you’re building out custom navigation or want to be confident your keyboard accessibility actually works in practice, tools like the axe DevTools browser extension include Intelligent Guided Tests (IGTs) that walk you through common patterns—like link navigation—to help validate focus order, interaction, and screen reader behavior.

Here’s an example of rendering navigation links dynamically—while keeping everything accessible:

import Link from 'next/link';

const menuItems = [
  { label: 'Home', href: '/' },
  { label: 'Blog', href: '/blog' },
  { label: 'Contact', href: '/contact' },
];

export function NavigationMenu() {
  return (
    <nav aria-label="Main Navigation">
      <ul>
        {menuItems.map(({ label, href }) => (
          <li key={href}>
            <Link href={href}>{label}</Link>
          </li>
        ))}
      </ul>
    </nav>
  );
}

This setup improves page load time and ensures that your navigation is focusable, readable, and screen reader–friendly without adding extra overhead. The goal here isn’t to reinvent how links work but to ensure they behave reliably for all users, regardless of how they interact with your application.

Linting

One of the most practical accessibility features Next.js offers out of the box is integrated linting with eslint-plugin-jsx-a11y. For those unfamiliar, a linter is a static code analysis tool that scans your source code for issues ranging from stylistic errors to broken patterns. In this case, it’s scanning for a11y issues before you even run your app.

Because Next.js includes this plugin by default, it starts flagging things like missing alt attributes (see images below), misused ARIA roles, unsupported elements, and incorrect semantic markup from the jump. You don’t have to think about configuring it, and since you’re being flagged during development, it’s already helping you write better code.

Image tag error indicated by a squiggly red line below the element with an indication that the alt text is missing.
Example: IDE

 

Error from the CLI indicating there is no alt text for an image.
Example: CLI

If you add two <h1> elements to a single page (see the following image) and run the application in a browser, Next.js will throw a full-screen build error that blocks you from continuing and nudges you toward better semantic structure, which is especially important for users navigating with ATs.

Build error caused by adding more than one H1 tag into my application.

This kind of immediate feedback changes the way you think about markup. You’re not writing code that looks good. You’re writing semantic code that communicates meaning—clearly and consistently. For users relying on screen readers or keyboard nav, that distinction is everything and clearly impacts how that information is displayed to those users.

But what if you need more than just the basics?

While Next.js helps catch common issues in the IDE, Deque’s axe DevTools Linter takes it further—with professional-grade coverage, customization, and CI/CD integration designed for real-world dev teams.

Here’s what axe DevTools Linter adds beyond framework defaults:

  • Custom component linting: Map your design system or component library to enforce accessibility usage patterns automatically.
  • Pre-commit hooks: Catch issues before code gets shared with your team.
  • Pull request checks: Block inaccessible code from being merged and give reviewers actionable fix guidance.
  • CI/CD integration: Scan and enforce standards across GitHub, Jenkins, SonarQube, and more.
  • IDE support: Use it directly in VS Code, IntelliJ, or WebStorm with visual issue reporting and in-line feedback.
  • Broad framework support: React, Vue, Angular, HTML, React Native—and beyond.

Whether you’re writing code in your IDE, reviewing a pull request, or shipping to production, axe DevTools Linter meets you where you work and enforces the standards your team agrees on. Combining the built-in help of frameworks like Next.js with tools like axe DevTools Linter means accessibility isn’t just encouraged—it’s enforced, from first commit to final deployment.

Build accessibility into every phase of development

If you’re building with Next.js, you’re already off to a good start—its built-in features help guide developers toward more accessible outcomes by default. However, accessible development doesn’t stop with semantic HTML or helpful linting. To truly deliver experiences that work for everyone, you need the ability to test, validate, and enforce accessibility throughout your team’s workflow.

That’s where the tools in the axe DevTools suite come in. Together, they give you the visibility and control to catch what frameworks can’t, ensuring your app isn’t just fast and modern, but also usable by everyone.

  • Use the axe DevTools Browser Extension to test live pages in your browser and catch accessibility issues in real time.
  • Add the axe DevTools Linter to your IDE or CI pipeline to catch issues earlier in development—even in custom components.
  • Encourage your team to treat a11y as a shared responsibility.

Up next:

Stay tuned for Part Two of this post, where we’ll dive deeper into inclusive development practices, including how to structure your components, manage focus, and support real-world usability across a range of devices and assistive technologies.

Because building accessibly isn’t just about tools—it’s about building for everyone, by design.

Jeremy Rivera

Jeremy Rivera

Jeremy Rivera is a Developer Advocate for Deque Systems Inc. He is a full-stack MERN Developer and a University of South Florida alum. Jeremy transitioned to developer relations to bridge the gap between software and developers needing a diverse array of tools. He is a general technologist and evangelist of open-source and cloud-based tools, passionate about helping developers make the web a more inclusive environment.

On May 9, 2024, the U.S. Department of Health and Human Services (HHS) published a major update to its Section 504 regulations. It was the first full rewrite in almost 50 years.

The final rule tightened nondiscrimination protections for people with disabilities across every program or activity that receives any HHS funding, from rural clinics to national insurers. For the first time, HHS clearly defined what ‘accessible’ means for digital healthcare services. This closed a long-standing gap in Section 504.

The rule took effect on July 8, 2024, and it sets phased compliance deadlines that begin as soon as May 11, 2026.

The new rule covers many aspects of program accessibility, including physical access, effective communication, and accessible medical equipment. However, this post focuses exclusively on digital information technology used by patients: web, mobile, and kiosks.

Web and mobile accessibility requirements

Size of Health and Human Services ProviderApplies toRequirement504 Compliance Deadline
15 employees or morePatient-facing web and mobile WCAG 2.1 A and AAMay 11, 2026
Less than 15 employeesPatient-facing web and mobile

WCAG 2.1 A and AA

May 10, 2027


These requirements include systems developed in-house as well as those provided by third-party vendors. With the first deadline approaching in 2026, organizations that have not started should assume they are already behind and focus on immediate execution.

WCAG 2.1 is the standard. WCAG 2.2 is the better choice.

The updated 504 rule adopts WCAG 2.1 Level A and AA, which has been the international standard for web and mobile accessibility since 2018. This aligns with ADA Title II requirements, allowing many organizations to work toward a single, consistent accessibility standard.

WCAG (Web Content Accessibility Guidelines) defines testable success criteria under four core principles: Perceivable, operable, understandable, and robust.

WCAG 2.1 A and AA build on WCAG 2.0 by adding 12 new success criteria, making it both modern and backward-compatible.

While WCAG 2.1 A and AA are the legal floor, WCAG 2.2 A and AA became an official standard in October 2023. They added six additional criteria, including larger touch targets, visible focus indicators, drag-free alternatives, and log-in flows that don’t rely on memory tests.

Content that meets 2.2 automatically meets 2.1 and 2.0. Adopting 2.2 now safeguards upcoming projects and spares you a second retrofit when regulators inevitably uplevel the regulation to the latest published standard.

Exceptions to web and mobile accessibility

Section 504’s new Section 84.85 mirrors the Department of Justice’s ADA Title II rule and carves out five content categories that don’t have to meet WCAG 2.1. These exemptions are meant for edge-case materials that are hard to retrofit or that users rarely need. Everything else—especially anything tied to applying for, paying for, or receiving services—must still be fully accessible.

Here is a list of exempted materials:

  1. Archived web content. Examples include PDFs or HTML that simply preserves a paper record, is clearly labeled as “archive,” and is not being edited or updated.
  2. Pre-existing conventional electronic documents. This covers PDFs, document files (MS Word, Google Documents), slide decks (MS PowerPoint, Google Slides), or spreadsheets (MS Excel, Google Sheets) that were already online or in a mobile app before your 504 compliance deadline, and which are not currently used to apply for, gain access to, or participate in your services or programs. Note: If the form is still in active use, it must be remediated.?
  3. Third-party content you don’t control. This includes posts on community forums or public comment boards, or files uploaded by outside users (unless those users are acting under a contract, license, or other arrangement with you). For example, a vendor-run payment portal you have contracted would be considered in scope for conformance and must be accessible.?
  4. Individualized, password-protected documents. This covers items such as account statements, lab results, or benefit letters that apply to a single person and are delivered in a secure portal. Note: Because only one user needs each file, you must supply it in an alternative accessible format upon request.
  5. Pre-existing social-media posts. Anything you posted to services like Facebook, X (formerly Twitter), or LinkedIn before your compliance date is exempt. New posts after the deadline must meet WCAG standards if they include images, video, or links back to inaccessible pages.?

Reminder: The above items are legal exemptions, not best practices. If an exempt item becomes part of an active workflow (say, an archived PDF gets revived for use as current patient instructions), you’ll need to bring it up to WCAG 2.1 A and AA or provide a conforming alternate version.

While limited exceptions do exist (such as some archived content), they must be carefully documented. They do not remove the obligation to provide equal access.

Can I use a “conforming alternate version?”

Yes—but only in rare cases where direct accessibility is technically or legally impossible—not just inconvenient. As with ADA Title II, Section 504 allows an alternate version only as a last resort, with strict expectations:

  • It must match the content, features, and update cycle of the original.
  • It must be retired when the barrier is resolved (for example, if your vendor releases an accessible version).
  • It cannot be justified based on cost, time, or lack of expertise.

Bottom line: An alternate version is an emergency valve, not a regular solution. It is meant to be a stop-gap measure until a permanent solution can be applied.

Kiosks: Equal access now, full accessibility later.

The new HHS rule (Section 84.83) makes clear that any kiosk used for check-in, payment, wayfinding, or other services must provide equal access to all patients, including those with disabilities. Providers cannot reroute a blind patient to a slower line or require someone who uses a wheelchair to disclose personal details at a front desk. If your kiosk hardware isn’t accessible yet, the alternative process must offer the same access, convenience, and confidentiality that other patients receive.

No US technical standard for kiosks—yet

Unlike websites and apps, kiosks do not have an accessibility standard with testable, objective criteria defined in 504. HHS suggests applying WCAG 2.1 to the kiosk software layer where applicable but provides no guidance for how to test the accessibility of the kiosk hardware. For now, that means your kiosk conforms to Section 504 if you deliver an equivalent user experience and document how you do it.

EN 301 549: A practical interim accessibility standard for kiosks

In the absence of a US-defined accessibility standard for kiosks, EN 301 549 offers a credible, testable framework. This European ICT accessibility standard is already followed by many global manufacturers. It includes a full set of requirements for closed-functionality devices (including kiosks) that don’t support third-party assistive technologies.

What EN 301 549 covers

EN 301 549 spells out how software and hardware that can’t load third-party assistive tech must still be operable by users who rely on keyboard navigation, tactile cues, speech output, adjustable volume, and other built-in features.

Why EN 301 549 fits kiosks

Most check-in or payment kiosks lock users into a fixed interface—making them a textbook example of closed functionality. EN 301 549 anticipates this model and provides objective, pass/fail tests—something current US law doesn’t yet supply. Running your kiosks through EN 301 549’s test procedures (found in Annex C) gives you clear results you can use in procurement decisions, vendor contracts, VPATs, or even OCR investigations.

How to use EN 301 549

Ask vendors for an EN 301 549 test report or include the closed-functionality clauses in your RFI/RFP. If the kiosk also displays web content, you’ll still need to meet WCAG 2.1 AA by 2026/2027, but EN 301 549 fills the hardware gap until the US adopts a formal accessibility standard for kiosk hardware with testable, outcome-based criteria.

Additional benefits of aligning with EN 301 549

Aligning with EN 301 549 positions you for Europe’s European Accessibility Act (EAA) product rules that are already in effect—handy if you operate internationally.

The bottom line

Until HHS (or the US Access Board) publishes a technical accessibility standard for kiosks, EN 301 549 gives you a defensible, standards-based way to demonstrate and document that your kiosk is providing an equivalent user experience.

How US accessibility kiosk regulations align to EN 301 549

While EN 301 549 is not formally referenced in US law, its closed functionality requirements closely mirror the intent of US regulations for accessible kiosks.

The US does have outcome-based accessibility requirements for kiosks in the ADA (for ATMs and fare machines), the Air Carrier Access Act (for airline kiosks), and Section 508 (for federal information kiosks). However, these US regulations do not all include details on how to objectively test and prove conformance.

So, while you can use Section 504’s vague outcome-based requirements, you’ll be on much stronger ground by using EN 301 549.

Here’s your 504 digital to-do list

As you budget, renews contracts, or launch new patient-facing kiosks, make sure you understand what Section 504 now requires of your digital experience. And remember, accessibility obligations apply regardless of whether systems are built internally or purchased, making procurement and vendor accountability critical.

Here’s how to comply:

  • Inventory and triage your patient-facing digital assets. Map every website, app, kiosk, portal, and document workflow patients encounter. Prioritize high-traffic, high-risk areas first.
  • Define your WCAG baseline. WCAG 2.1 AA is the legal minimum. Jumping to 2.2 AA now saves time and cost and prevents the need for later retrofits.
  • Update your vendor contracts. Require WCAG 2.1 AA (or higher) conformance from all digital vendors and SaaS providers and demand proof of conformance.
  • Embed accessibility into your entire ecosystem and workflows. Bake Section 504 conformance into procurement, onboarding, communications, QA, testing, and user research. Make sure you validate conformance by testing with users with disabilities, not just automated tools.
  • Document your approach. Develop clear documentation, remediation plans, and leadership-level approval in case you ever need to claim “undue burden” or “fundamental alteration.”

Digital accessibility is required. Ready or not, you’re accountable.

HHS deliberately aligned its standards with the DOJ’s ADA Title II rule. Even private insurers and commercial health systems, which are not technically covered by Section 504, will face growing pressure to meet WCAG 2.1 AA and beyond.

The message is clear: Digital accessibility is no longer a nice-to-have. It’s a requirement. It is expected. It is fundamental to equitable care.

Do you need support evaluating your web, mobile, or kiosk experience? Deque’s digital accessibility experts are ready to help you build a compliant, patient-centered future. Schedule a free consultation today.

Glenda Sims

Glenda Sims

Glenda Sims is the Chief Information Accessibility Officer at Deque, where she shares her expertise and passion for the open web with government organizations, educational institutions, and companies ranging in size from small businesses to large enterprise organizations. Glenda is an advisor and co-founder of AIR-University (Accessibility Internet Rally) and AccessU. She serves as an accessibility consultant, judge, and trainer for Knowbility, an organization whose mission is to support the independence of people with disabilities by promoting the availability of barrier-free IT. In 2010 Glenda co-authored the book InterACT with Web Standards: A holistic approach to Web Design.

Getting rapid, accurate answers to your digital accessibility questions is essential to building high-quality digital experiences for all of your audiences. But what if you don’t have enough accessibility experts to support your team, or your general-purpose tools aren’t giving you the correct and comprehensive results you need? Or, even worse, what if you’re using incomplete and inaccurate data from general-purpose chatbots? That’s where axe Assistant can help.

Axe Assistant is a generative AI chatbot built for digital accessibility. Ask any digital accessibility question—from policy guidance to code-level implementation—and get responses trained on content from Deque University, the industry’s largest and most authoritative source of digital accessibility knowledge.

Register for our webinar to learn more about axe Assistant

Streamline your path to digital accessibility

Teams can use axe Assistant to stay productive and get real-time insights into any digital accessibility question—axe Assistant can even generate accessible code for developers as they work. The best part? Developers can resolve issues early in the development lifecycle, ensuring that accessibility is baked into the foundation of the digital experiences you create.

While you can get access to axe Assistant through Deque University on the web, you can also talk to it directly through Slack or Microsoft Teams. This means you don’t have to leave your existing chat systems to get the answers you need. And, with closed, enterprise-grade security, your data stays protected.

Grow your digital accessibility knowledge base

There’s always more to learn about the massive world of digital accessibility, and axe Assistant helps your team uncover new accessibility resources and upskill how they approach accessibility in their daily workflows. Developers, designers, and QA teams can ask about anything from navigating screen readers to making the business case for accessibility and get accurate, expert-backed answers they can trust, so that they can learn as they code and build up their expertise.

Here are some examples of prompts you can ask axe Assistant:

  • What are the accessibility considerations for UI widgets?
  • How would you implement an accessible button with ARIA attributes?
  • Can you generate five questions for UX designers as a test for their IAAP CPACC exam but not tell me the answers?
  • How do you make a video player accessible (with captions, controls, etc.)?
  • How does Deque ensure its tools are up-to-date with the latest WCAG guidelines?
  • Can you generate three accessible alt-text examples for this image?

Confidently maintain accessibility compliance

It’s essential to stay current on the latest accessibility standards so you can make sure your digital properties are meeting the needs of your audiences and staying compliant with relevant regulations. Axe Assistant generates responses to your digital accessibility questions from Deque University, which is maintained by our experts and always up-to-date with the latest global accessibility standards. When you ask a question, you can be confident that you’re getting the right answer and applying the right approach to your digital experiences.

Get the power of Deque’s digital accessibility expertise in your own chatbot

Want the power of axe Assistant in your own systems? Our Deque Data License is a structured knowledge base that integrates trusted digital accessibility expertise from Deque University directly to your internal AI chatbot. Because your chatbot already understands your company’s ecosystem—like your design system, components, and workflows—it can deliver even more relevant, accurate answers when powered by Deque’s expert-backed guidance. This means greater efficiency, accessibility, and expertise, all within your secure, private environment.

Axe Assistant empowers your team to build accessible digital experiences with speed, accuracy, and confidence. Whether you’re embedding it into your workflows or integrating it into your own chatbot system, axe Assistant brings trusted, expert-backed accessibility guidance exactly when and where you need it—so your team can work smarter, stay compliant, and continuously grow their accessibility expertise.

Experience axe Assistant in action in this video:

Request a demo today!

Deque Systems

Deque Systems

Deque is the global leader in digital accessibility, helping the world’s top enterprises build inclusive products, services, and experiences and achieve lasting compliance. Recognized by leading industry analysts for its AI-powered tools, comprehensive services, and developer-trusted solutions, Deque delivers the industry’s most complete accessibility offering. The Axe platform, anchored by Axe-core, has more than 3 billion downloads and 875,000 installed extensions, making it the global standard for accessibility testing. As a pioneer of people-first accessibility, Deque applies a human-in-the-loop approach that blends expert insight with AI innovation to advance its mission of digital equality for all.

On April 11, 2025, a major development occurred in the ongoing Texas v. Kennedy lawsuit (formerly Texas v. Becerra), a case brought by the state of Texas and 16 other states challenging the U.S. Department of Health and Human Services’s (HHS) updated Section 504 regulations.

In a Joint Status Report filed with the court, the plaintiff states clarified that they are not seeking any ruling that would declare Section 504 of the Rehabilitation Act unconstitutional or block its enforcement by HHS. This removes a significant legal threat to disability rights.

Specifically, Count 3 of the original legal complaint arguing that “Section 504 is Unconstitutional” has been withdrawn. If that claim had succeeded, it could have destabilized long-standing civil rights protections for people with disabilities in federally funded programs and services. Fortunately, this is not what happened.

However, there are still issues at play. While the constitutional claim has been dropped, the lawsuit continues. The remaining legal questions focus on how HHS crafted its 2024 updates to the Section 504 regulation, particularly how these updates apply in practice to public programs, digital services, and healthcare settings.

What is Section 504?

To understand why this legal development is so important, let’s briefly review what Section 504 is and what it covers.

Section 504 of the Rehabilitation Act of 1973 is a foundational civil rights law prohibiting disability-based discrimination in any program or activity receiving federal financial assistance. That includes schools, hospitals, state and local agencies, and nonprofit organizations—public or private—as long as they receive funding from federal agencies like the U.S. Department of Health and Human Services (HHS).

Under Section 504, organizations must ensure that people with disabilities have equal access to services, benefits, and programs.

Under Section 504, organizations must ensure that people with disabilities have equal access to services, benefits, and programs. This includes:

  • Physical accessibility of buildings and equipment
  • Effective communication (e.g., interpreters, alternate formats)
  • Program accessibility through policy, staffing, and procedures
  • Digital accessibility of websites, mobile apps, kiosks, and other IT systems

Unlike the ADA, which applies more broadly, Section 504 is specifically tied to federal funding—but the access requirements are similar.

Section 504 also specifically addresses issues such as accessibility requirements for internal tools used by employees, something I touched on in a recent post about ADA Title II:

Under Section 504 of the Rehabilitation Act, any organization that gets federal money must ensure its programs and tools are accessible to employees with disabilities. This means internal tools, such as employee websites, training portals, and other online resources, should be usable by everyone, including people who rely on screen readers or other assistive technology.

Why Section 504 matters

Section 504 remains a cornerstone of disability civil rights in the United States. This clarification in Texas v. Kennedy protects the law’s foundation even as legal debate continues around its application.

For agencies and organizations preparing for implementation and conformance, this ruling affirms that Section 504 is here to stay.

Deque will continue to monitor developments in this case and share relevant updates for digital accessibility and disability inclusion in government and public-sector services.

If you have questions about this or other legal and compliance matters, please schedule a free consultation with Deque today.

Glenda Sims

Glenda Sims

Glenda Sims is the Chief Information Accessibility Officer at Deque, where she shares her expertise and passion for the open web with government organizations, educational institutions, and companies ranging in size from small businesses to large enterprise organizations. Glenda is an advisor and co-founder of AIR-University (Accessibility Internet Rally) and AccessU. She serves as an accessibility consultant, judge, and trainer for Knowbility, an organization whose mission is to support the independence of people with disabilities by promoting the availability of barrier-free IT. In 2010 Glenda co-authored the book InterACT with Web Standards: A holistic approach to Web Design.

In the United Arab Emirates (UAE), providing accessible products, services, and experiences means your business can welcome all customers, stay compliant with laws such as Federal Law No. 29, and build trust and loyalty with your audience to drive business objectives.

Unfortunately, many UAE businesses are turning to accessibility widgets to try and achieve their accessibility goals. While their intentions are good—wanting to make their websites more inclusive—they’re using tools that create more problems than they solve.

In this post, we’ll look at why accessibility widgets fall short and reveal an approach that actually works.

Why widgets don’t work for digital accessibility

Here’s what to know about the challenges and limitations of accessibility widgets:

1.   Widgets address symptoms, not causes.

Widgets may adjust colors or add a screen reader button, but they can’t address fundamental issues like keyboard navigation or proper HTML structure that make a site truly accessible.

2.   Widgets don’t fulfill compliance requirements

Most widgets only partially meet WCAG standards, leaving your business exposed to legal risk.

3.   Widgets cause performance issues

Widgets add extra code that can slow your site down significantly. Given that current research indicates that 40% of online users will leave a site if it takes more than 3 seconds to load, this is a major issue.

With their lower cost, easy setup, and quick results, widgets can seem appealing. But relying on them will cost you in the long run. They give you a false sense of security, when the truth is that your business is still at risk. Even worse, you’re likely to keep creating the same issues over and over again.

Widgets are reactive. Accessibility must be proactive.

Widgets are inherently reactive. They are added after websites are published. They don’t prevent issues from occurring. At best, they can only flag issues after they’re already live. This is not a real solution. What you want instead is to be proactive, so that you’re preventing issues from happening in the first place.

To get and stay compliant for the long term, you need to build in accessibility from the start. An approach called “shifting left,” which involves conducting accessibility testing early in the design and development stages, enables you to catch and fix accessibility issues sooner. Businesses embracing this approach can save money, free up their teams for high-value work, and create better, more accessible products.

As you consider how your organization will approach digital accessibility going forward, remember that there are better solutions than widgets that are equally cost-effective, easy to use, and quick to deliver results. Best of all, they’ll help you become more proactive and shift left, which is the best way to get ahead of accessibility once and for all.

What to look for in a proactive digital accessibility solution

Ideally, you’ll want an accessibility solution that tackles root causes and not symptoms, prioritizes high-impact issues, and helps to ensure full compliance with relevant laws and standards.

  1. Choose an approach that addresses and solves root causes and goes beyond surface fixes by:
    • Using an advanced rules library to identify structural HTML issues at the code level
    • Implementing W3C-approved solutions for keyboard navigation and focus management
    • Addressing accessibility barriers in the development lifecycle (shift-left!)
  1. Choose an approach that addresses high-impact issues and makes sites truly accessible through:
    • Semantic HTML restructuring that works with all assistive technologies
    • Comprehensive form labeling and error identification
    • Dynamic content updates that remain accessible to screen readers
    • Mobile accessibility that follows iOS and Android guidelines
  1. Choose an approach that ensures comprehensive, long-term compliance with all relevant laws and standards via:
    • WCAG 2.1 AA and UAE Federal Law No. 29 compliance verification
    • Automated regression testing integrated into development pipelines
    • Real-time monitoring for continuous compliance

Why moving beyond widgets matters for your business

We’ve seen how widgets fall short of creating truly accessible experiences. Now let’s explore why getting accessibility right matters so much for your business in the UAE.

The UAE government has shown strong leadership in digital inclusion through policies such as:

  • The National Policy for Empowering People of Determination, which ensures equal access to education, employment, and digital services
  • Dubai’s Disability Strategy 2020, which is focused on making Dubai fully accessible across physical and digital spaces.
  • Federal Law No. 29, which mandates accessibility for all digital platforms.

Choosing a comprehensive and proactive digital accessibility solution over quick-fix widgets means you’re not just complying with these important initiatives—you’re unlocking key business benefits, including:

  1. Expanding your customer base. With over 1 billion people worldwide living with disabilities, an accessible website means welcoming everyone to engage with your business. That means more customers, more sales, and broader reach.
  2. Building a trusted brand reputation. In the UAE’s competitive market, customers remember brands that prioritize inclusion. Accessible experiences show you value all users, creating deeper, longer-lasting brand loyalty.
  3. Limiting legal risks. Compliance with accessibility standards limits your exposure to lawsuits and fines that can hurt your bottom line and damage your reputation.
  4. Saving time and money. Getting proactive about digital accessibility and embracing a shift-left approach enables you to build in accessibility from the start. With advanced automation tools, you can catch up to 80% of all accessibility issues early. This leads to faster fixes, lower costs, and no expensive rework later. It’s an ideal way to get and stay compliant and avoid more significant risks.

The choice is clear: temporary, superficial widget fixes deliver temporary, superficial results, while comprehensive, proactive digital accessibility solutions create lasting impact and value.

This is our approach at Deque. If you’d like to experience how simple digital accessibility can be, start today with a free trial!

Abin Choudhury

Abin Choudhury

Abin is the Vice President Sales, APAC at Deque Systems. He has completed his CFO program from IIM, Calcutta, and his MBA (Marketing) from MIT, Pune. Abin has over 18+ years of experience in Consultative Sales, Marketing, Business Development, and IT Operations, being a startup founder with solid entrepreneurial expertise to foster revenue growth, scale teams, and nurture organizational culture. Abin believes in a journey of continuous learning, intellectual curiosity, strong customer empathy, consultative selling, and ongoing professional relationships. He defines turnaround strategies to drive significant revenue growth, building a strong sales team with corporate vision and operational integrity. His expertise lies in leading sales development efforts, servant leadership, active strategies, and improvement initiatives to achieve defined goals and setting up the go-to-market plan. Through his experience, he is adept at overseeing various operational and fiscal responsibilities to ensure optimal business performance and significant revenue enhancements. In addition, he enjoys traveling (Driving by road for hours), writing blogs, exploring spiritual concepts, thinking of new ideas, learning about various entrepreneurs’ success stories, and constantly thinking about the subsequent ideas to solve more real-world problems.

Designing digital experiences that work for everyone can start with a few simple, actionable steps you can take right now, with no complex tools or advanced training required. One of the most impactful? Keyboard testing.

In some of Deque’s internal testing, we’ve found that more than 15% of digital accessibility issues have to do with keyboard inaccessibility. That is not a small gap—that is a major barrier for people with disabilities.

Keyboard testing can help remove this barrier. The benefits are immediate. By making your digital products, services, and experiences keyboard accessible, you enable a far wider audience to gain access to your offerings. It’s not only the right thing to do; it’s better for your business.

What is keyboard testing, and why does it matter?

Keyboard testing checks whether users can navigate and interact with your digital content using only a keyboard. This matters because many people—especially those with fine motor disabilities—may not use a mouse or touchscreen at all.

Designing something with keyboard accessibility in mind means users can complete tasks with a keyboard just as easily as with a mouse.

Why keyboard testing is so impactful

According to the World Health Organization, 1.3 billion people—about 16% of the global population—self-identify as having a disability. Many of them rely on keyboards or alternative input devices to navigate the digital world.

Here’s how keyboard accessibility supports different user needs:

  • Visual disabilities: Screen reader users typically rely on keyboard navigation.
  • Cognitive disabilities: Keyboard interaction can reduce cognitive load compared to using a mouse.
  • Mobility disabilities: People with limited motor control may depend entirely on a keyboard or assistive tech.

When digital products support keyboard navigation, they become more usable for everyone—not just people with disabilities.

How to get started with keyboard testing

Keyboard testing is simple and revealing. Try navigating your own website or app using only a keyboard. You will likely spot issues you never noticed with a mouse.

Here are the basic keys to test with:

  • Tab: Move forward through interactive elements (links, buttons, form fields).
  • Shift + Tab: Move backward.
  • Enter / Spacebar: Activate buttons, links, and checkboxes.
  • Escape: Close modals or menus.
  • Arrow keys: Navigate within dropdowns, menus, sliders, and carousels.

Keyboard-only navigation can expose barriers that affect real users—and give you a roadmap for fixing them. Below is a quick video demonstration, where I show you how these keys work and how to use them to move through a web page:

Four things to look for during keyboard testing

As you engage with a page, you can ask yourself the following questions:

1. Can you see where you are?

Users should always know their position on the screen. A visible focus indicator—like a ring around a button or link—should appear as they tab through content.

Tip: Use CSS to style the `:focus` state so it stands out clearly.

2. Can you complete every task with only the keyboard?

If a feature only works with a mouse (like hover-only interactions), it fails accessibility standards.

Tip: Ensure all interactive elements are usable without a mouse.

3. Can you move freely without getting stuck?

Users should never get trapped on one part of the page. Modals and overlays must include a way to close them and return focus to the element that triggered them.

Tip: Pressing Escape should close pop-ups and return focus appropriately.

4. Does the navigation make sense?

Focus should follow a logical order and only land on actionable items—not decorative content.

Tip: Tab order should match the visual layout (top to bottom, left to right).

It’s not just about meeting digital accessibility standards. Usability matters.

Keyboard accessibility is essential—but not sufficient. To truly create inclusive experiences, consider usability as well:

  • A form may be keyboard-accessible but still confusing if the tab order jumps around.
  • A carousel might respond to arrow keys but leave users disoriented if focus does not follow the selected slide.
  • A site may be navigable, but poor structure can still leave users lost.

Usability means making the experience intuitive, clear, and easy to complete.

Start keyboard testing today

Keyboard testing has a ripple effect. It helps people who rely on keyboards and improves the overall usability of your digital products. As you use only your keyboard to navigate your site or appr, remember to ask yourself these three foundational questions:

  1. Can I see where I am?
  2. Can I complete every action?
  3. Can I move logically through the experience?

If you can answer “yes” to those questions—and avoid getting stuck—you are on the right path. If not? You have just uncovered an opportunity to improve accessibility and user experience.

That is a win-win for everyone.

Contact Deque for keyboard accessibility and more

As the industry leader in digital accessibility, Deque has helped organizations of all sizes build experiences that are not only compliant, but truly inclusive. Whether you need expert guidance, testing tools, or a complete accessibility strategy, contact our team. Let’s build a more accessible world together.

Michael Harshbarger

Michael Harshbarger

Michael Harshbarger is a Strategic Accessibility Training Consultant at Deque Systems. He has over 20 years of experience in project and program management, digital accessibility, and inclusive leadership. He specializes in helping organizations build accessibility into their culture through practical, role-based training and collaborative problem-solving. Michael is passionate about demystifying accessibility and empowering teams—whether technical or non-technical—to create better digital experiences for everyone. Outside of work, he’s an advocate for progress over perfection, a dedicated father, and a lifelong fan of both tabletop gaming and hockey.

Beginning with this edition, we’re publishing Accessibility reads monthly, allowing us to absorb, understand, and share the most important accessibility-related news happening across the globe.

In my short video below, I discuss some of the stories that really stood out this month. I explore their significance and explain why I recommend you check them out.

 

Do you have a story you think we should read? Please share it on social and make sure to tag us! You can also leave a comment on this post.

Featured articles

As the trade war escalates and tensions continue to mount in the wake of US policy moves, organizations, and global governments are beginning to push back:

  • Transport for London has blocked Accenture from working on its advertising campaigns due to the consulting giant scrapping its DEI policies, saying the company “no longer meets” its diversity criteria.
  • Toronto has announced it will ban US companies from bidding on city contracts and will instead award them to Canadian companies exclusively.

With economic pressures continuing to mount, budgets are tightening and political positions are pivoting. Many organizations are scaling back their DEI initiatives, raising alarms about the future of work for underrepresented groups. But this does not mean DEI is DOA.

The European Accessibility Act’s (EAA) initial deadline is looming, and the news is full of new insights and information:

  • LevelLevel, a Dutch web agency, has released its 4th annual accessibility research on the largest Dutch retailers. With just weeks to go until the EAA becomes law, their conclusion is that the “largest online stores in the Netherlands are making progress, but are not yet sufficiently accessible.”
  • A study by TestDevLab finds that only 31% of Europe’s largest 100 fintechs fully meet basic web accessibility requirements regarding keyboard navigation and focus visibility.
  • Digital Business Ireland, the country’s largest representative body for digital and online businesses, has launched a new campaign to raise awareness of new EU accessibility rules for websites, apps, and digital sources.
  • In their 8-installment series, TaylorWessing explores overlapping and differing requirements across the EU, as well as in the UK and US.

Amid so much change and uncertainty, it’s essential to remember that key regulations remain in effect in the US and that more is being enacted at the state level:

  • The EAA deadline isn’t the only important deadline on the horizon. The Americans with Disabilities Act (ADA) Title II deadline is April 2026! With less than a year to go, K-12 schools, public colleges, and universities are racing to make sure their websites, mobile apps, and online course materials are accessible.
  • Virginia HB 2541 has been enacted. The bill requires vendors to provide a Voluntary Product Accessibility Template (VPAT) or Accessibility Conformance Report (ACR) prepared by a qualified accessibility expert. Vendors must also provide a Vendor Accessibility Roadmap that documents plans and timelines for closing significant accessibility gaps.

More stories

I’ve gathered some additional links to compelling stories that I think are well worth exploring:

When design excludes: Why accessibility must be taught in tech and design classrooms
India’s digital ecosystem is expanding rapidly, but millions remain excluded due to inaccessible design.

California’s workforce transformation must include people with disabilities
California needs a workforce transformation that drives economic prosperity and access to good-paying jobs—including for people with disabilities.

With Her New Book, Unfit Parent, Jessica Slice Upends Assumptions About Disability and Motherhood
The voices of disabled parents—who number in the millions across the United States—far too frequently go unheard. Jessica Slice’s new book Unfit Parent: A Disabled Mother Challenges an Inaccessible World cuts boldly and beautifully through that silence.

Wearable AI ring converts sign language into texts for smartphones and computers
Researchers led by Cornell University have developed a wearable AI ring that converts American Sign Language into texts for smartphones and computers.

Deaf university student wins international competition to design unique hearing tech jewelry
Gargi Agrawalla has won an international competition to design jewelry for use with cochlear implants and hearing aids.

How Idris Elba is acting on the need for assistive tech for dyslexia
The actor used his own experience of dyslexia to co-develop a script-reading app, highlighting the need for more workplace support for neurodiversity.

Ubisoft releases open source tool to help devs tailor games for colourblind players
Ubisoft has released Chroma, an open source tool that adds color blindness filters to in-game content in real time.

Apple TV+ Has a Brilliant Subtitle Feature Every Service Should Copy
Apple TV’s streaming service temporarily turns on subtitles when you skip back.

Here are 8 photography winners with disabilities who show the world their perspective
Here are the winning entries in this year’s Global Ability Photography Challenge.

How Captions Went from Niche to Necessity
For the first three decades of television, there were no captions of any kind, leaving Deaf viewers unable to fully participate in a medium that shaped culture and conversation. What began as a fight for the Deaf community became a revolution in accessibility, benefiting everyone—from language learners and multitaskers to anyone who has ever needed to read instead of listen.

What’s new in Google accessibility
“What’s new in Google accessibility” is a video series that explores new features and improvements rolling out across Google products. Episode 8 is now live, focusing on everything from enhancements in Android like Live Transcribe and LE Audio to accessibility tools in Pixel, Chrome, and Workspace.

Mobile apps are failing users with disabilities
A recent report from software developer ArcTouch and the online platform Fable determines that apps are falling short of being accessible to disabled users. Ben Ogilvie, head of accessibility at ArcTouch, explains how mobile app developers can improve on their accessibility features.

Finally, here are some resources to help you learn about autism and celebrate Autism Awareness Month:

This week’s recommended read

If you dive into just one thing this month, I highly recommend the Global Disability Inclusion Report from the Global Disability Summit. It covers everything from factors affecting the inclusion of persons with disabilities and structural efforts for inclusion to global trends, key enablers, and practical recommendations for strengthening inclusion in education, healthcare, employment, social protection, and more.

Bonus content!

A lot of kids were excited to take part in a unique Easter egg hunt in Calgary. The Canadian National Institute for the Blind partnered with the Calgary Police Service Youth Foundation and CPS Tactical Unit for an egg hunt for children with sight loss. Kids sought out oversized, 3D-printed eggs that make beeping sounds. They could then trade the eggs in for chocolate.

Next steps

Thank you for joining me for Accessibility Reads and all that you are doing to bring equality to the digital world.

Please share these stories across your networks, and take a moment to let us know how we are doing with this content curation and our new cadence.

Please visit deque.com to learn more about how we’re advancing digital accessibility and inclusion across the globe.

Is your business ready to accelerate digital accessibility? Schedule a free strategic consulting session today!

Matthew Luken

Matthew Luken

Matthew Luken is a Senior Vice President and Chief Architect at Deque, consulting with companies of all sizes, markets, and industries to grow their digital accessibility programs. Matthew also provides thought leadership to advance the profession and practice of digital accessibility and mature and maximize operations, processes, and outcomes. Prior to Deque, Matthew built and ran U.S. Bank’s digital accessibility program, providing accessibility design reviews, compliance testing services, defect remediation consulting, and more. The program leveraged over 1,500 implementations of Deque’s Axe Auditor and nearly 4,000 implementations of Axe DevTools and Deque University. Matthew also served as Head of UXDesign’s Accessibility Center of Practice, where he was responsible for supporting the digital accessibility team’s mission. As a digital accessibility, user experience, and service design expert, Matthew has worked with over 500 brands, covering every vertical and market. He also actively mentors digital designers and accessibility professionals.

Everywhere across the globe, we are seeing momentum for digital accessibility. Yet, while the need for accessibility is clear, there is still uncertainty about how best to achieve it.

Meanwhile, the context for digital accessibility continues to evolve rapidly.

Politics and regulation are changing. Technology is changing. Currency and financial institutions are changing. Healthcare and science are changing. We know more about disability and accessibility than ever before, and we have the capabilities to advance this mission more rapidly than at any time in history. Yet the accessibility gap seems wider than it has ever been.

One thing we know is this: Organizational leaders want their organizations to be digitally accessible. Anything less would be counter-intuitive. Approximately 1.3 billion people in the world have a disability—more than 15% of the entire global population. That doesn’t even include the aging population who acquire disabilities with age (yes, we all do). Why would any organization embrace practices that deliberately exclude so many people from accessing their products and services?

We also know this: More than 95% of the home pages of the top one million websites in the world are not fully accessible.

We have a disconnect.

Fortunately, there is a solution, and business leaders are perfectly positioned to lead the way. By supporting the democratization of accessibility and embracing a holistic approach to digital accessibility compliance, business leaders can help close the accessibility gap and eliminate the disconnect between where we want to be and where we are.

Democratizing accessibility

Democratizing accessibility means making it so that every single person is empowered to do accessibility.

For developers and designers

Developers and designers need the tools, training, and time to do the work of digital accessibility. They deserve better than just having reports thrown at them that are riddled with inaccurate results. They deserve better than having to waste their time on retroactive repairs that should have never happened in the first place, trapped in a never-ending break-fix cycle. Developers are busy. They deserve 100% accuracy.

For CAT leaders

Central Accessibility Team (CAT) leaders need financial, infrastructural, and systemic support to embrace a proactive approach to digital accessibility. They need to be able to develop, implement, and sustain long-term strategies. They deserve better than being trapped in a losing game of whack-a-mole, trying to reactively keep up and deal with each new incident as it emerges.

For business leaders

Business leaders need cost-effective accessibility solutions. They should never have to face a choice between business success and digital accessibility. Digital accessibility must deliver meaningful results without derailing other business objectives.

The only way to achieve this is to democratize accessibility through operational efficiency. Create a system where people who are great at their jobs are able to do great work—a system where everyone is empowered to achieve crucial digital accessibility goals. If you are the CEO or leader of an organization, you are the guardian of this effort. You have the opportunity and ability to maximize efficiency while increasing impact and accelerating velocity.

But to succeed, you must embrace a holistic approach.

A holistic approach to digital accessibility

A successful holistic approach to digital accessibility leverages the EAT model: Experts, Automation, and Training. (Accessibility is as fundamental to life as food!)

In this EAT model, accessibility experts lead high-impact initiatives, drive innovation, and control strategic direction. They feed their expertise into software, which enables accurate digital accessibility testing, and they feed their expertise into training, which supports organizational self-sufficiency. As to automation, it is essential—not to remove humans from the workflow but to enable all humans to do their best work.

Sometimes, understanding something means understanding its opposite. The opposite of a holistic approach is widgets and overlays. Shortcuts that aren’t actually shortcuts. Whack-a-mole reactivity. Endless break-fix cycles. False positives. Automation without expertise. Over-reliance on single-tactic strategies that rely on manual or automated testing, but never the two together. The opposite of a holistic approach is reaction and disruption.

Closing the accessibility gap with AI and automation

As I mentioned earlier, we have an accessibility gap. AI and automation increasingly power modern content creation, and digital accessibility testing cannot keep up unless we can leverage the same tools and achieve the same velocity. Without maximum automation, we cannot achieve maximum results.

Business leaders know this. AI and automation are our most powerful tools for operational efficiency, and operational efficiency never goes out of style. By combining human expertise with advanced automation and AI, we can get ahead, close the accessibility gap, and save time and money in the process.

Global momentum for digital accessibility

I mentioned something else earlier as well: Global momentum for digital accessibility. It’s happening right now in the form of the European Accessibility Act (EAA). Just as the General Data Protection Regulation (GDPR) rewrote the global rules of privacy and data protection, the EAA will rewrite the rules of digital accessibility. And just as has been the case with GDPR, the global impact of the EAA will be historic.

This is not to say there are no headwinds to face. We have recently witnessed, for example, actions from the current US presidential administration that run counter to our goals. But obstacles are nothing new for those of us in the digital accessibility fight. Overcoming obstacles is business as usual for us.

Next steps

I am, in many ways, a pragmatist. I am also a technologist. I understand digital accessibility as a practical problem to solve, and I believe we can use technology to solve it. Yet, I am also a humanist. There are many practical problems that can be solved with technology, but I chose digital accessibility because it is my passion. Because I believe in inclusion. Because I believe that digital equality is a human right.

Today, the mission of global digital accessibility is having a moment. It is on all of us not to let this moment pass us by.

We have the momentum. The tailwinds behind us are far stronger than the headwinds we face. And we have the approach. We know that a holistic approach can drive results. And we have the technology. Combining human expertise with AI and automation can make the democratization of accessibility a reality.

Now is the time to invest for the long-term. Not just financially but operationally. By embracing a holistic approach to digital accessibility, your organization can lead the way into a more inclusive and rewarding future for all.

Preety Kumar

Preety Kumar

Preety is the CEO of Deque Systems and co-founded Deque in 1999 with the vision of unifying Web access, both from the user and the technology perspective. Under Preety's leadership, Deque has grown to be a market leader in the field of information accessibility, serving corporate and government clients with the highest standards in information technology such as Veteran Affairs, Department of Education, Humana, Intuit, HSBC, Target, and others. She collaborated with the W3C Web Accessibility Initiative and is a nominated member of the Accessibility Forum's Strategic Management Council: a GSA sponsored group with representatives from the IT industry, academia, Government Agencies, and disabled user groups that fosters information accessibility through mutual cooperation.