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The rise of AI-powered pro se lawsuits and the case for proactive accessibility

Greg Williams (GW)
January 29, 2026 By Greg Williams

Federal pro se ADA Title III lawsuits were up 40% YoY in 2025, and recent research shows a majority of litigants using AI tools. What does this mean for businesses, and what does it say about AI and digital accessibility?

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Illustration of a ChatGPT-like window with a sample prompt which reads Draft a Pro Se ADA Title III Demand Letter

The Unruh Act: Understand the lawsuits and how state and federal regulations could combine to create blockbuster settlements

Greg Williams (GW)
September 17, 2025 By Greg Williams

For over a decade, I’ve been monitoring and analyzing federal and state lawsuits related to digital accessibility. One thing I can say about this space…

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Business meeting between colleagues. The callout text reads Unruh Act, Accessibility regulations, Digital accessibility lawsuits, and ADA compliance.

Digital accessibility and the cost of exclusion

Greg Williams (GW)
February 20, 2025 By Greg Williams

In my previous Proactive Perspectives article, I explored lessons from the Accessibility for Ontarians with Disabilities Act (AODA), discussed what to do when digital accessibility…

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The cost of exclusion header

Lessons from AODA and the roadmap to 2035

Greg Williams (GW)
January 23, 2025 By Greg Williams

I want to begin this post on a very positive note and say that I believe the next decade will be a truly historic era…

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Proactive perspectives Jan 22 blog

There’s more to digital accessibility than policy

Greg Williams (GW)
December 12, 2024 By Greg Williams

Digital accessibility advocates often face tremendous challenges at their organizations when trying to motivate and encourage digital content creators to build accessibly. If you’ve been…

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Proactive perspectives blog Dec 12

Doing the numbers: Digital accessibility and shifting left

Greg Williams (GW)
November 21, 2024 By Greg Williams

Here’s the good news: Every day, more and more organizations are becoming aware of digital accessibility and beginning to practice it at their companies. They…

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Doing the numbers GW blog