Here at Deque, there’s one thing that never changes—the mission. Digital equality has been our passion from the start, and it always will be.
But that doesn’t mean we’re afraid of change—especially when it moves our mission forward.
Positive change is how we make progress on our mission, and the world of accessibility has given us some great examples this year, most notably, the European Accessibility Act.
If you’re watching closely, you’ll start to notice some pretty neat changes right here at Deque in the coming months. To see them, all you’ll need to do is visit our website, where the core elements of our rebrand will begin going live.
Yes, it’s a rebrand! Though really, it’s about meeting transformation with transformation.
This has been an incredible year for digital accessibility, but it’s also been an incredible year for Deque. We’ve advanced boldly into a rapidly evolving landscape driven by technological and regulatory transformation, as our founder and CEO, Preety Kumar, wrote recently in an article titled The EAA and the new era of digital accessibility:
“Even as we see sweeping global impact at the regulatory level, we’re also witnessing groundbreaking advancements in technology that are changing the world faster than we could have imagined. This confluence makes for one of the most critical moments in the history of digital accessibility.”
Deque has always been about meeting the moment. In a time of incredible opportunity, we knew we needed to ensure we had the best platform possible for bringing our innovations and values to the global fight for digital equality.
So watch this space, because we’re going to be rolling out all kinds of new things as part of our rebrand. New pages for our products and partners, and new paths for finding exactly the resources you need—not to mention new colors, a new font, and a new logo!
We couldn’t have achieved this without the insights and support of so many people, both inside and around Deque. Community is at the core of everything we do, and that principle guided our entire rebrand process. We talked directly to our co-workers, clients, partners, and the passionate accessibility advocates who make up our global community. Together, your perspectives were essential to getting this right.
We do this because a rebrand is a little different when you’re an accessibility company. This is an opportunity to showcase beautiful and accessible design in harmony.
In addition to our commitment to accessibility, Deque is defined by being an innovative software company with a social good mission. Not just the one, not just the other. Capturing the essence of what that combination means was an essential part of this process, and it’s a foundation we go back to every day to ensure we’re showing up in the world as authentically as possible.
We can’t wait for you to experience what we’ve got coming, so like I said, watch this space. 2025 showed us all that positive change on a global scale is possible. As 2026 promises even more, we’re excited to be right there with you, driving our shared mission forward!
