Department
Marketing
Location
Remote; Based anywhere in the U.S.
Work Type
Full Remote
Position Description
We’re looking for a strategic and customer-obsessed marketer to lead programs that strengthen customer engagement and adoption across the lifecycle, amplify advocacy, and drive growth through storytelling, campaigns, and content. This role sits within marketing but partners closely across the go-to-market organization — including customer success, product success, and sales.
You’ll own customer advocacy initiatives, develop compelling content and campaigns that reinforce value and adoption, and support efforts that deepen engagement and strengthen relationships across the customer lifecycle. Success in this role will be measured by growth in customer engagement, advocacy participation, and contributing to retention outcomes.
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Primary Responsibilities
- Customer stories and case studies: Write and maintain a robust portfolio of success stories that demonstrate measurable outcomes and support sales, awareness, and demand generation efforts.
- Reference programs: Identify, cultivate, and manage a pool of enthusiastic customer advocates to serve as references for sales, analyst relations, and partners.
- Review and referral generation: Collaborate with Customer Success and Sales to drive high-quality customer reviews on key third-party platforms and customer referrals.
- Community and program engagement: Drive customer engagement in Deque communities and marketing programs, such as axe-con, Discord, webinars, roadmap sessions, and other customer touchpoints that build stronger relationships and advocacy.
- Customer lifecycle campaigns based on customer stage with Deque: Partner with product marketing, product, and success teams to develop lifecycle nurture programs that reinforce value, support onboarding, drive adoption, and build long-term loyalty.
- Expansion, education, and enablement content: Partner with customer-facing teams to create content that showcases advanced use cases, highlight product value, and equip customers to adopt new features.
- Voice of the Customer: Capture and share customer insights through surveys, events, and advisory programs to inform product, success, and marketing strategies.
- Data-driven insights: Measure and report on engagement and advocacy metrics, partner with customer-facing teams to track satisfaction and sentiment. Use these insights to optimize customer marketing initiatives and guide broader business strategy.
Requirements
- 5+ years in customer marketing, lifecycle marketing, or customer advocacy roles, ideally in a B2B SaaS environment.
- Proven experience building customer engagement programs — including email nurtures in Hubspot, customer events, and advisory boards.
- Demonstrated ability to create compelling customer stories, run advocacy and reference programs, and drive third-party review initiatives.
- Excellent written and verbal communication skills with a talent for authentic, customer-centric storytelling.
- Exceptional project management and cross-functional collaboration skills.
- Analytical mindset with the ability to translate engagement and satisfaction data into actionable insights.
- Proficient with marketing automation, CRM, and advocacy management tools (e.g., HubSpot, Salesforce, Amplitude, and Gainsight).
- Experience in digital accessibility is a plus.
About Deque
Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.
We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With 875,000+ extensions installed and 8,000+ audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.
Career Fulfillment
People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Preety Kumar is internationally revered for her down-to-earth personality and work ethic.
Deque’s core values are central to our culture of customer satisfaction. Do you share them?
How to Apply
Thank you for your interest in joining our exciting company! Submit your application anytime.
If you’re looking to stand out, include a cover letter explaining your interest in joining Deque and how you align with our Core Values. We also recommend including any key attributes that differentiate you as a candidate.
Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required.
Apply Now“Let’s broaden your customer base and make practicing accessibility easy at the same time.”
— Preety Kumar CEO, Deque Systems