Digital accessibility in retail
Capture a huge, overlooked market share, reduce your legal risk, lower call-center costs and boost brand value by practicing digital accessibility.
Build better and more accessible e-commerce experiences for everyone
AI-driven content, rising customer expectations, and new regulations are reshaping e-commerce—and leaders increasingly see how digital accessibility connects to each trend. Without the right approach, companies risk lost market share, damaged reputation, and legal exposure. An estimated 1.3 billion people—16% of the global population—live with a disability, and inaccessible websites shut them out. In today’s market, staying competitive means creating better experiences for everyone.
Why Deque?
Trusted Experts
Count on the experts who have completed 8,000+ compliance projects for some of the world’s largest retail providers.
Sustainable Success
Deque’s combination of tools, training, and services offer the most efficient and effective long-term solution to maintaining accessibility.
Fast & Easy
Deque tools help developers shift left and build in accessibility early—without slowing down development or changing existing test workflows.
Accessibility Leaders
For over 25 years, Deque experts have helped shape and maintain the Web Content Accessibility Guidelines (WCAG) standards.
Catch digital accessibility issues early to reduce costs by 30X
Based on peer research* and our experience with hundreds of clients, we find that fixing issues earlier in the software development lifecycle (SDLC) can take as little as 15 minutes to an hour, while addressing them in QA and production can take up to 30 times longer.
After just one year with Deque, one customer saw a 100% return on investment, saving $1.17 million and reclaiming 1,625 developer days—time that was redirected to high-impact, revenue-driving work.
Accessibility testing tools
Use automation and AI to quickly and accurately detect, fix, and prevent accessibility issues before they reach your customers. Deque’s testing tools are built to address real challenges faced by our clients on the path to accessibility and to fit into real software development processes.
Accessibility training
Empower teams with the knowledge to build and maintain accessible experiences. We offer customized, instructor-led training, workshops, and boot camps as well as a variety of self-paced online courses.
Expert services
Deque has more IAAP certified accessibility experts than any business in the world. Our seasoned accessibility consultants are armed with the best tools and a proven methodology to ensure the success of your accessibility efforts.
Explore Additional Resources
Harland Clarke: Confidence in eCommerce Site Compliance
Digital accessibility and the cost of exclusion
Drive ROI and limit risk: Getting accessibility right for retail
