CEO, Founder and Board Member

Preety Kumar

Preety Kumar is the CEO and founder of Deque Systems. She invented the category of automated digital accessibility testing over two decades ago and established the vision of unifying Web access, both from the user and the technology perspective. Preety is a visionary leader and she attracted numerous luminaries as she built a mission-driven company.

Preety Kumar

Preety’s bio

Today, Deque is a recognized market leader in the field of digital accessibility with a breadth and depth of innovative products serving enterprise and government clients such as Veteran Affairs, Department of Education, Humana, Intuit, HSBC, Target, and others. She collaborated with the W3C Web Accessibility Initiative and is a nominated member of the Accessibility Forum’s Strategic Management Council: a GSA sponsored group with representatives from the IT industry, academia, Government Agencies, and disabled user groups that fosters information accessibility through mutual cooperation.

Preety was a developer, test manager and engineering manager for companies like Verizon and holds a Masters in Computer Science from George Washington University. She has served on boards like Disabiity:In and Yes I Can. Preety is a digital nomad and when she is not on a plane, she loves to surf, climb mountains and fly planes.

Posts from Preety

537 results found

The Accessible Canada Act: Deadlines are closer than you think

Glenda Sims headshot, smiling
February 5, 2026 By Glenda Sims

With new regulatory and enforcement deadlines now in place for Canada’s ACA, it’s important to understand the challenges and requirements. Let's break down the specifics.

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A picture of five co-workers gathered around a table, focusing on documents on the table. The image features four call-out boxes, with the words: Accessible Canada Act, Accessibility regulations, Accessibility standards, and Reporting and enforcement.

The rise of AI-powered pro se lawsuits and the case for proactive accessibility

Greg Williams (GW)
January 29, 2026 By Greg Williams

Federal pro se ADA Title III lawsuits were up 40% YoY in 2025, and recent research shows a majority of litigants using AI tools. What does this mean for businesses, and what does it say about AI and digital accessibility?

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Illustration of a ChatGPT-like window with a sample prompt which reads Draft a Pro Se ADA Title III Demand Letter

How to design great alt text: An introduction

Patrick Sturdivant new background
January 28, 2026 By Patrick Sturdivant

Images need alternative text (alt text). This is often one of the first things designers and developers learn about accessibility. On the surface, it’s a…

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A sample webpage with an image embedded and a text popout that says alt equals what is effective alt text.

Make accessibility testing up to 4x faster with Deque’s new AI-powered features

Harris Schneiderman
January 15, 2026 By Harris Schneiderman

We’re at an inflection point for digital accessibility. With AI accelerating content creation and code generation, and global regulations and standards rapidly evolving, the pace…

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The Axe DevTools Extension AI-powered intelligent guided testing feature assessing interactive elements

ADA reform and the path to a true win-win for businesses and people with disabilities

Glenda Sims headshot, smiling
January 8, 2026 By Glenda Sims

Recent proposals to “reform” the Americans with Disabilities Act (ADA) are being framed as a way to protect small businesses through notice-and-cure requirements. These proposed…

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ADA reform and the path to a true win-win for businesses and people with disabilities

Early signs of EAA enforcement across Europe

Matthew Luken
December 19, 2025 By Matthew Luken

A roundup of recent regulatory and legal developments you can reference in discussions with your risk and legal teams. As 2025 comes to a close,…

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image of two people looking at an iPad together with the following words overlaid: Compliance Risk Regulation EAA