Track: Design

How to Convince People to Care and Invest in Accessibility

Wednesday February 25 at 9:00am US/Eastern
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Description

Design isn’t neutral. When you ignore accessibility, your design decisions can exclude people. Of course, most people don’t ignore because they’re evil. They just don’t see how it connects to the product, business, and design decisions they make every day.

In this keynote, I’ll show you how to change that. With real-world examples and practical ways to answer pushback, we’ll explore how to frame accessibility so it makes sense to your team, your work, and your process.

Afterwards, you’ll be able to advocate for accessibility with more clarity and confidence. You’ll know how to bring it into conversations, and how to get things moving, even if you’re not in charge.

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