The Future of Accessibility Is Personal: The Potential of Hyper-Personalization

What could accessibility become if digital experiences could respond to each person’s changing needs, preferences, and circumstances? Jonathan Thurston and Marcie Roth will explore the potential of hyper-personalization to transform how people access information, communicate, make decisions, and participate in everyday life. Using Companion, a personalized emergency-communication proof of concept, they will demonstrate how information and interactions could adapt to different people experiencing the same event. Attendees will leave with a vision for accessibility that is responsive, contextual, and individual-directed, along with practical questions to carry into their own work.