The Accessible Design Specialists Playbook

In a 12,000-person organisation, checkbox accessibility collapses under real product velocity. Atlassian moved ownership into product design teams by embedding Accessible Design Specialists, supported by clear growth profiles, simple processes, and focused tools. I will show how we recruit and grow specialists, define day-to-day expectations, and partner with them in their day-to-day work. I will also share our measurement flywheel across motivation, confidence, and impact, and explain how these signals help us drive informed decisions.