Sleeves Up. Hearts Open. All In. How Champions Carry Accessibility at the American Red Cross

A blind blood donor recently told us he booked his donation appointment in the Red Cross Blood Donor App for the first time where previously he had to call to schedule. That moment didn’t come from a big-budget overhaul. It came from Accessibility Champions across the organization, making steady improvements, and maintaining a commitment to inclusion. Progress at the American Red Cross depends on people throughout the organization who choose to make accessibility part of their work. In a culture built on volunteerism, recognizing and appreciating that effort isn’t a side activity. It’s the strategy.

In this session, Champions from Training Services, Humanitarian Services, and Biomedical Services share what’s changed in their areas, what they’re proud of, and what’s next. You’ll hear how a program in the early stages of maturity is building momentum by celebrating progress, and why slow and steady still counts.