Marketing Analyst

Ann Arbor/Metro Detroit, Michigan. Due to the ongoing COVID-19 pandemic, all employees are working remotely.

Position Description

Deque is looking for a new addition to the Marketing team. In this role, you would focus on our growth marketing segments, individual customer communications, and Deque University marketing efforts. This position reports to the Marketing Manager.

Our ideal candidate for the Marketing Analyst position is an enthusiastic marketer with a strong personal drive. This role will be responsible for developing, implementing, and managing integrated marketing campaigns to ultimately drive new revenue and accelerate growth for Deque, Deque University, and our developer-focused tools.

Responsibilities

  • Developing positioning for Deque products and services that clearly communicates the Deque difference relative to our primary and secondary competitors and other accessibility solutions.
  • Execution of a comprehensive digital marketing strategy including events, content, content distribution, social media, SEO, and paid advertising in each of our targeted verticals.
  • Developing and implementing lead-nurturing strategies to support new customer acquisition in support of sales goals.
  • Creating campaigns and collateral in support of sales goals.
  • Tracking and reporting on-site analytics, campaign results, and other KPIs.
  • Developing expertise in digital accessibility, competing vendors and approaches to accessibility, web and mobile software development processes, and how those processes fit into the overall operations of organizations within our target verticals.
  • Oversight of customer forum activity for a subset of users.
  • Ownership of individual customer communications.
  • Develop and execute strategy for upsell, cross-sell, and renewals for individual customers.
  • Support the Marketing Manager in sales enablement; including the creation of fact sheets, webpages, presentations, email messaging, proposals, and internal positioning.

Requirements

  • Bachelor’s degree with an emphasis on communications, marketing, and business.
  • 1+ years of marketing-related experience.
  • Experience with HubSpot is preferred.
  • Experience marketing a SaaS offering is preferred.

About Deque

Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality.  We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.

We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. Installed in over 250,000 browsers and with over 4,000 audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.

Job Location

This position is based in Ann Arbor/Metro Detroit, Michigan. Due to the ongoing COVID-19 pandemic, all employees are working remotely.

Career Fulfillment and Culture

People come to work for Deque because of what we do: enable businesses and organizations to make their sites and apps accessible to everyone, including people with disabilities. The personal fulfillment employees feel here is unparalleled. In addition to the altruistic nature of our jobs, the organizational structure is extremely flat and welcoming. Women-owned and operated, Deque CEO Pretty Kumar is internally revered for her down-to-earth personality and work ethic. Candidates are expected to exhibit the following core values. We take these very seriously to preserve our special culture:

  • Innovation with results that matter
  • Deliver what you promise
  • Can-do attitude
  • Open, direct & respectful communications
  • We care deeply
  • We practice humility

How to Apply

Apply by submitting your resume and a cover letter via our online application. Applications without a cover letter will not be considered.

In your cover letter:

  • Explain your interest in joining Deque and how you align with our Core Values
  • Depict key attributes that differentiate you as a candidate

Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required.

Thank you for your interest in joining our exciting company!