Multimedia and Accessibility: It’s Good for Everybody!

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In the third and final video in our Multimedia and Accessibility series, Glenda Sims shares why making videos accessible is good for everyone, and how students at university are using the transcripts to study for classes.

Please go to www.deque.com/cvaa to request our white paper, and learn more about how the CVAA affects online audiovisual content distributers.

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Video Transcript

00:24

An added benefit to making your multimedia accessible by adding captions and transcripts

00:30

is that it's actually going to help all your users. While initially you may be thinking,

00:36

'Oh, this is more my users that cannot hear,' we've seen time and time again in research

00:42

that, when the captions are added to the multimedia, that it begins to help all users. For example,

00:50

on university campuses, students are using the captions and transcripts to study for

00:57

their test. There's a high incidence of them being able to search the hour-long lecture

01:05

of their professor and find the exact point where the professor is discussing the concept

01:10

that they wanted to review. Rather than searching through the video manually, they can do a

01:16

transcript search and get right to that point in the video for their learning activity.

01:22

In addition, there's a lot of research that shows that we learn best when we learn through

01:28

multiple modes, so when you are hearing something and you are also seeing something, you retain

01:35

it better. In this way captions, for some people, help sink that information into your

01:40

head deeper. You're listening to the speaker and you're also able to read the captions.

01:46

The option to turn it on or off, to read the transcript again, enables us to learn the

02:01

information at a deeper level.

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