{"id":537,"date":"2026-08-08T16:28:22","date_gmt":"2026-08-08T16:28:22","guid":{"rendered":"http:\/\/dev-axe-con.pantheonsite.io\/sessions\/digital-accessibility-as-a-competitive-advantage\/"},"modified":"2026-08-08T16:28:22","modified_gmt":"2026-08-08T16:28:22","slug":"digital-accessibility-as-a-competitive-advantage","status":"publish","type":"axecon-session","link":"https:\/\/www.deque.com\/axe-con\/sessions\/digital-accessibility-as-a-competitive-advantage\/","title":{"rendered":"Digital accessibility as a competitive advantage"},"content":{"rendered":"<p dir=\"ltr\">For HSBC, digital accessibility isn\u2019t a compliance exercise \u2014 it\u2019s a business strategy.<\/p>\n<p dir=\"ltr\">In this session, Mali Fernando, MBE, Group Head of Digital Experience and Accessibility from HSBC, will share how they\u2019ve embedded accessibility into the core of how the bank operates and competes. Guided by a vision to become the most digitally accessible bank, HSBC treats inclusive design as a driver of customer trust, brand reputation, and long-term growth \u2014 not just risk reduction.<\/p>\n<p dir=\"ltr\">You\u2019ll learn how the organization:<\/p>\n<ul dir=\"ltr\">\n<li>\n<p dir=\"ltr\" role=\"presentation\">Built a public accessibility hub and training center to scale accessibility knowledge across teams and partners<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\">Conducts disability user research, including studies in emerging markets across Asia, to understand real customer needs beyond assumptions<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\">Integrates accessibility into procurement decisions, influencing vendor selection and product standards across the enterprise<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\" role=\"presentation\">Aligns accessibility with corporate values to create measurable business impact<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Rather than slowing innovation, HSBC shows how accessibility strengthens digital experiences, improves product quality, and differentiates the bank in a competitive financial services market.<\/p>\n","protected":false},"featured_media":0,"template":"","track":[17],"difficulty":[],"playlist":[],"class_list":["post-537","axecon-session","type-axecon-session","status-publish","hentry","track-organizational-success-with-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital accessibility as a competitive advantage - Axe-con<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deque.com\/axe-con\/sessions\/digital-accessibility-as-a-competitive-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital accessibility as a competitive advantage - Axe-con\" \/>\n<meta property=\"og:description\" content=\"For HSBC, digital accessibility isn\u2019t a compliance exercise \u2014 it\u2019s a business strategy. 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