{"id":504,"date":"2026-08-08T16:28:16","date_gmt":"2026-08-08T16:28:16","guid":{"rendered":"http:\/\/dev-axe-con.pantheonsite.io\/sessions\/the-accessible-design-specialists-playbook\/"},"modified":"2026-08-08T16:28:16","modified_gmt":"2026-08-08T16:28:16","slug":"the-accessible-design-specialists-playbook","status":"publish","type":"axecon-session","link":"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/","title":{"rendered":"The Accessible Design Specialists Playbook"},"content":{"rendered":"<p><span data-sheets-root=\"1\">In a 12,000-person organisation, checkbox accessibility collapses under real product velocity. Atlassian moved ownership into product design teams by embedding Accessible Design Specialists, supported by clear growth profiles, simple processes, and focused tools. I will show how we recruit and grow specialists, define day-to-day expectations, and partner with them in their day-to-day work. I will also share our measurement flywheel across motivation, confidence, and impact, and explain how these signals help us drive informed decisions.<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","track":[13],"difficulty":[],"playlist":[],"class_list":["post-504","axecon-session","type-axecon-session","status-publish","hentry","track-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Accessible Design Specialists Playbook - Axe-con<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Accessible Design Specialists Playbook - Axe-con\" \/>\n<meta property=\"og:description\" content=\"In a 12,000-person organisation, checkbox accessibility collapses under real product velocity. Atlassian moved ownership into product design teams by embedding Accessible Design Specialists, supported by clear growth profiles, simple processes, and focused tools. I will show how we recruit and\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Axe-con\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deque.com\/axe-con\/wp-content\/uploads\/2026\/09\/Axe-con-2027-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"936\" \/>\n\t<meta property=\"og:image:height\" content=\"402\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/sessions\\\/the-accessible-design-specialists-playbook\\\/\",\"url\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/sessions\\\/the-accessible-design-specialists-playbook\\\/\",\"name\":\"The Accessible Design Specialists Playbook - Axe-con\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/#website\"},\"datePublished\":\"2026-08-08T16:28:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/sessions\\\/the-accessible-design-specialists-playbook\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/sessions\\\/the-accessible-design-specialists-playbook\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/sessions\\\/the-accessible-design-specialists-playbook\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/agenda\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Accessible Design Specialists Playbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/#website\",\"url\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/\",\"name\":\"Axe-con\",\"description\":\"Where the global digital accessibility community comes together.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/#organization\",\"name\":\"Axe-con\",\"url\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Axe-con-Logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Axe-con-Logo.svg\",\"caption\":\"Axe-con\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deque.com\\\/axe-con\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Accessible Design Specialists Playbook - Axe-con","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/","og_locale":"en_US","og_type":"article","og_title":"The Accessible Design Specialists Playbook - Axe-con","og_description":"In a 12,000-person organisation, checkbox accessibility collapses under real product velocity. Atlassian moved ownership into product design teams by embedding Accessible Design Specialists, supported by clear growth profiles, simple processes, and focused tools. I will show how we recruit and\u2026","og_url":"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/","og_site_name":"Axe-con","og_image":[{"width":936,"height":402,"url":"https:\/\/www.deque.com\/axe-con\/wp-content\/uploads\/2026\/09\/Axe-con-2027-banner.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/","url":"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/","name":"The Accessible Design Specialists Playbook - Axe-con","isPartOf":{"@id":"https:\/\/www.deque.com\/axe-con\/#website"},"datePublished":"2026-08-08T16:28:16+00:00","breadcrumb":{"@id":"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.deque.com\/axe-con\/sessions\/the-accessible-design-specialists-playbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deque.com\/axe-con\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/www.deque.com\/axe-con\/agenda\/"},{"@type":"ListItem","position":3,"name":"The Accessible Design Specialists Playbook"}]},{"@type":"WebSite","@id":"https:\/\/www.deque.com\/axe-con\/#website","url":"https:\/\/www.deque.com\/axe-con\/","name":"Axe-con","description":"Where the global digital accessibility community comes together.","publisher":{"@id":"https:\/\/www.deque.com\/axe-con\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deque.com\/axe-con\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.deque.com\/axe-con\/#organization","name":"Axe-con","url":"https:\/\/www.deque.com\/axe-con\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.deque.com\/axe-con\/#\/schema\/logo\/image\/","url":"https:\/\/www.deque.com\/axe-con\/wp-content\/uploads\/2026\/07\/Axe-con-Logo.svg","contentUrl":"https:\/\/www.deque.com\/axe-con\/wp-content\/uploads\/2026\/07\/Axe-con-Logo.svg","caption":"Axe-con"},"image":{"@id":"https:\/\/www.deque.com\/axe-con\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.deque.com\/axe-con\/wp-json\/wp\/v2\/axecon-session\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deque.com\/axe-con\/wp-json\/wp\/v2\/axecon-session"}],"about":[{"href":"https:\/\/www.deque.com\/axe-con\/wp-json\/wp\/v2\/types\/axecon-session"}],"wp:attachment":[{"href":"https:\/\/www.deque.com\/axe-con\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.deque.com\/axe-con\/wp-json\/wp\/v2\/track?post=504"},{"taxonomy":"difficulty","embeddable":true,"href":"https:\/\/www.deque.com\/axe-con\/wp-json\/wp\/v2\/difficulty?post=504"},{"taxonomy":"playlist","embeddable":true,"href":"https:\/\/www.deque.com\/axe-con\/wp-json\/wp\/v2\/playlist?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}