{"id":502,"date":"2026-08-08T16:28:16","date_gmt":"2026-08-08T16:28:16","guid":{"rendered":"http:\/\/dev-axe-con.pantheonsite.io\/sessions\/igniting-the-spark-building-accessibility-influence-from-the-bottom-up\/"},"modified":"2026-08-08T16:28:16","modified_gmt":"2026-08-08T16:28:16","slug":"igniting-the-spark-building-accessibility-influence-from-the-bottom-up","status":"publish","type":"axecon-session","link":"https:\/\/www.deque.com\/axe-con\/sessions\/igniting-the-spark-building-accessibility-influence-from-the-bottom-up\/","title":{"rendered":"Igniting the Spark: Building Accessibility Influence From the Bottom Up"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Accessibility often starts as a side effort, but with persistence, it can grow into a movement. At Peloton, smaller user research initiatives like TalkBack usability testing, inclusion surveys, and a panel with athletes who are visually impaired became catalysts for company-wide impact. This session shares how small acts of advocacy can build momentum and influence across teams. Attendees will learn how to scale accessibility culture without formal ownership, headcount, or funding.<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","track":[13],"difficulty":[],"playlist":[18],"class_list":["post-502","axecon-session","type-axecon-session","status-publish","hentry","track-design","playlist-change-advocacy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Igniting the Spark: Building Accessibility Influence From the Bottom Up - Axe-con<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deque.com\/axe-con\/sessions\/igniting-the-spark-building-accessibility-influence-from-the-bottom-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Igniting the Spark: Building Accessibility Influence From the Bottom Up - Axe-con\" \/>\n<meta property=\"og:description\" content=\"Accessibility often starts as a side effort, but with persistence, it can grow into a movement. 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