{"id":500,"date":"2026-08-08T16:28:15","date_gmt":"2026-08-08T16:28:15","guid":{"rendered":"http:\/\/dev-axe-con.pantheonsite.io\/sessions\/how-to-convince-people-to-care-and-invest-in-accessibility\/"},"modified":"2026-08-08T16:28:15","modified_gmt":"2026-08-08T16:28:15","slug":"how-to-convince-people-to-care-and-invest-in-accessibility","status":"publish","type":"axecon-session","link":"https:\/\/www.deque.com\/axe-con\/sessions\/how-to-convince-people-to-care-and-invest-in-accessibility\/","title":{"rendered":"How to Convince People to Care and Invest in Accessibility"},"content":{"rendered":"<p>Design isn\u2019t neutral. When you ignore accessibility, your design decisions can exclude people.\u00a0 Of course, most people don\u2019t ignore it because they\u2019re evil. They just don\u2019t see how it connects to the product, business, and design decisions they make every day.<\/p>\n<p>In this keynote, I\u2019ll show you how to change that. With real-world examples and practical ways to answer pushback, we\u2019ll explore how to frame accessibility so it makes sense to your team, your work, and your process.<\/p>\n<p>Afterwards, you\u2019ll be able to advocate for accessibility with more clarity and confidence. You\u2019ll know how to bring it into conversations, and how to get things moving, even if you\u2019re not in charge.<\/p>\n","protected":false},"featured_media":0,"template":"","track":[13],"difficulty":[],"playlist":[18,14],"class_list":["post-500","axecon-session","type-axecon-session","status-publish","hentry","track-design","playlist-change-advocacy","playlist-intro-to-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Convince People to Care and Invest in Accessibility - Axe-con<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deque.com\/axe-con\/sessions\/how-to-convince-people-to-care-and-invest-in-accessibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Convince People to Care and Invest in Accessibility - Axe-con\" \/>\n<meta property=\"og:description\" content=\"Design isn\u2019t neutral. 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