{"id":454,"date":"2026-08-08T16:28:06","date_gmt":"2026-08-08T16:28:06","guid":{"rendered":"http:\/\/dev-axe-con.pantheonsite.io\/sessions\/digital-accessibility-as-a-professional-responsibility-people-product-process-and-positioning\/"},"modified":"2026-08-08T16:28:06","modified_gmt":"2026-08-08T16:28:06","slug":"digital-accessibility-as-a-professional-responsibility-people-product-process-and-positioning","status":"publish","type":"axecon-session","link":"https:\/\/www.deque.com\/axe-con\/sessions\/digital-accessibility-as-a-professional-responsibility-people-product-process-and-positioning\/","title":{"rendered":"Digital Accessibility as a Professional Responsibility: People, Product, Process and Positioning"},"content":{"rendered":"<p><span data-sheets-root=\"1\">At EE, Digital Accessibility has become a shared capability at the same level as Design Ops, User Research, Service Design and Product and Content Design. We established a team responsible for the governance and implementation of our program. Through a robust engagement process we established accountability and cooperation across the organisation, while also transparency about our levels of compliance. Meeting WCAG compliance as a minimum is part of our KPIs and measured against everyone&#8217;s goals. We have since won a mainstream gold award for Best Accessibility in 2023 and nominated for Best Innovation and Best Accessibility in 2024. I intend to demonstrate on how and why our approach has worked.<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","track":[17],"difficulty":[],"playlist":[],"class_list":["post-454","axecon-session","type-axecon-session","status-publish","hentry","track-organizational-success-with-accessibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Accessibility as a Professional Responsibility: People, Product, Process and Positioning - Axe-con<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deque.com\/axe-con\/sessions\/digital-accessibility-as-a-professional-responsibility-people-product-process-and-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Accessibility as a Professional Responsibility: People, Product, Process and Positioning - Axe-con\" \/>\n<meta property=\"og:description\" content=\"At EE, Digital Accessibility has become a shared capability at the same level as Design Ops, User Research, Service Design and Product and Content Design. 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