{"version":"1.0","provider_name":"Axe-con","provider_url":"https:\/\/www.deque.com\/axe-con","author_name":"Laura Nandakumar","author_url":"https:\/\/www.deque.com\/axe-con\/author\/laura-nandakumardeque-com\/","title":"Dare To Compare: Accessibility-Focused Competitive Analysis - Axe-con","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"jjwYN4J54J\"><a href=\"https:\/\/www.deque.com\/axe-con\/sessions\/dare-to-compare-accessibility-focused-competitive-analysis\/\">Dare To Compare: Accessibility-Focused Competitive Analysis<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.deque.com\/axe-con\/sessions\/dare-to-compare-accessibility-focused-competitive-analysis\/embed\/#?secret=jjwYN4J54J\" width=\"600\" height=\"338\" title=\"&#8220;Dare To Compare: Accessibility-Focused Competitive Analysis&#8221; &#8212; Axe-con\" data-secret=\"jjwYN4J54J\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.deque.com\/axe-con\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Competitive analysis is a valuable tool for understanding market expectations and identifying opportunities for innovation, yet accessibility is often overlooked, limiting insights from people who use assistive technologies, accessibility settings, and alternative forms of interaction. Using real-world examples from customer-facing mobile apps, self-service kiosks, and crew-facing tools, the McDonald\u2019s accessibility team will introduce a practical [&hellip;]","thumbnail_url":"https:\/\/www.deque.com\/axe-con\/wp-content\/uploads\/2026\/09\/Axe-con-2027-banner.png","thumbnail_width":936,"thumbnail_height":402}