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UID:axecon-session-1788@www.deque.com
DTSTAMP:20261114T052402Z
DTSTART:20270224T190000Z
DTEND:20270224T195000Z
SUMMARY:Scaling Accessibility Trust: How Enterprise Sales Teams Turn Compli
 ance Questions Into Customer Wins
URL:https://www.deque.com/axe-con/sessions/scaling-accessibility-trust-how-
 enterprise-sales-teams-turn-compliance-questions-into-customer-wins/
DESCRIPTION:When a customer asks about accessibility\, sales teams often tr
 eat it as a legal hurdle to clear rather than a relationship to build. I l
 ead a customer accessibility advisory function that helps account teams fi
 nd the right ACR or VPAT\, frame compliance honestly\, and flag risk befor
 e it becomes a lost deal\, while also monitoring at-risk accounts for acce
 ssibility signals before they escalate. I'll share the operating model\, t
 he questions that separate a stalled conversation from a trusted one\, and
  how to build this capability without a large dedicated team. Attendees wi
 ll leave with a repeatable playbook for equipping customer-facing teams to
  have accessibility conversations with confidence.
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