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UID:axecon-session-1733@www.deque.com
DTSTAMP:20261114T052401Z
DTSTART:20270223T170000Z
DTEND:20270223T175000Z
SUMMARY:Dare To Compare: Accessibility-Focused Competitive Analysis
URL:https://www.deque.com/axe-con/sessions/dare-to-compare-accessibility-fo
 cused-competitive-analysis/
DESCRIPTION:Competitive analysis is a valuable tool for understanding marke
 t expectations and identifying opportunities for innovation\, yet accessib
 ility is often overlooked\, limiting insights from people who use assistiv
 e technologies\, accessibility settings\, and alternative forms of interac
 tion. \n\nUsing real-world examples from customer-facing mobile apps\, sel
 f-service kiosks\, and crew-facing tools\, the McDonald’s accessibility 
 team will introduce a practical framework for conducting accessibility-foc
 used competitive analysis across products\, audiences\, and business objec
 tives. Rather than relying on a one-size-fits-all checklist\, the framewor
 k considers the technology\, context of use\, user goals\, and organizatio
 nal outcomes to uncover opportunities that traditional usability reviews a
 nd accessibility audits may miss. Attendees will leave with a reusable fra
 mework and practical techniques for using accessibility not just as a meas
 ure of compliance\, but as a source of competitive insight\, innovation\, 
 and better user experiences.
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